Hi ho, hi ho, it’s off to the Adobe Summit we go!

Spring kicks off the conference season for anyone in the digital analytics space. Cardinal Path will be present at the Adobe Digital Marketing Summit in Salt Lake City, Utah on March 4-8. If you plan on attending, please come by and say, “Hello!”. My colleagues; Corey Koberg and John Baronello will be there. If you don’t have the opportunity to come, but would like us to relay your questions, don’t hesitate to let us know! I first attended this event in 2008 and several times since – things have changed A LOT since then. Or have they really? We collect more data and have more sophisticated tools, that’s for sure, but for the most part the non-technical aspects of governance, methodology and the scarcity of resources remain. What do you think? Besides an industry name shift from “web analytics” to “digital analytics”, what has significantly changed over the past five years? We are looking forward to it. It’s a great opportunity to learn about the latest product offering, network with colleagues and enjoy a rock-star event – the keynotes roster is just awesome. Oh, and did I mention the ski day? If you can’t attend, Adobe is kind enough to offer a glimpse of the event by making the opening keynote available for free: The Last Millisecond, Wednesday, March 6 at 9am MST.