Categories: Cardinal PathStrategyTechnology Services

5 Ways Just About Anyone Should Be Leveraging Predictive Analytics

“Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical data.” In his last Marketing Land post, columnist David Booth discusses the ways you can apply predictive analytics to increase performance throughout your organization.

If your company is well on its way to not only collecting data, but also trusting its data, you can start using that data to drive decisions about the future of your business. Read the full article, to learn how to utilize predictive analytics across key business initiatives including customers, marketing, web, risk, and operations.

Want more Predictive Analytics? Hear more about how U.S. Cellular prioritized its website testing using insights from purchase intent analysis in this Purchase Intent Webinar On-Demand featuring U.S. Cellular’s Digital Analytics Manager, Katie Birmingham.

David Booth

David is a founding partner and principal consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and regular speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online & search marketing. David is the author of Google AdWords Essential Training (Lynda.com, 2011) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He is currently working on yet another project to be published in the Spring of 2012, and he teaches a masters level course on web analytics and online marketing at the Monterey Institute of International Studies. As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search & conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. He was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.