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“Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical data.” In his last Marketing Land post, columnist David Booth discusses the ways you can apply predictive analytics to increase performance throughout your organization.


If your company is well on its way to not only collecting data, but also trusting its data, you can start using that data to drive decisions about the future of your business. Read the full article, to learn how to utilize predictive analytics across key business initiatives including customers, marketing, web, risk, and operations.

Want more Predictive Analytics? Hear more about how U.S. Cellular prioritized its website testing using insights from purchase intent analysis in this Purchase Intent Webinar On-Demand featuring U.S. Cellular’s Digital Analytics Manager, Katie Birmingham.

Purchase Intent Webinar On-Demand

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COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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Cardinal Path is hosting a live session to connect with you and answer all your questions on Google Analytics.
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