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Are you worried that upgrading to the new Universal Analytics version of Google Analytics will be painful?

It doesn’t have to be and there may be good reasons why you want to get out ahead of it instead of putting it off until absolutely necessary.

In his March MarketingLand column, Cardinal Path founding partner Dave Booth gives us “5 Reasons to Migrate to Universal Analytics Sooner Rather than Later

“Universal Analytics (UA) is still in beta for now, but at Cardinal Path we’re lucky to have been working with UA as a Google Analytics Certified Partner since its very early stages. And we can tell you it’s come a long way; in all but a handful of cases it’s ready to go.”

Read the entire piece here->


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..