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In the wake of Charlie Sheen’s recent shenanigans, companies with smart marketing people are jumping on the chance to capitalize on the buzz. In case you missed it, Sheen’s been quite busy the last couple of weeks. He’s ranted his way through several interviews, been fired from his hit TV show Two and Half Men, and even set a new Guinness World Record for Twitter for the “Fastest Time to Reach 1 Million Followers”. Oh, and who can forget his totally winning Ustream channel.

Sheen’s created quite a buzz recently and companies are cashing in, check out how these four companies have capitalized on Sheen’s buzz.

Poster Revolution

Poster revolution quickly grabbed a promoted tweet on the hashtag #tigerblood and #planbetter which started trending quickly after the ABC interview which aired the evening of March 1st and has been going strong ever since.

Why #tigerblood? Well that was one of the references Charlie Sheen has used during his recent interviews. Poster Revolution seized this opportunity and purchased a promoted tweet on the hashtag and has been running this tweet on the stream to sell their Winning poster of Sheen.

At the time of this screen shot, the proted tweet has already received 825 retweets. I betcha they’ve sold a couple posters with this move. Pretty smart move I’d say.

Ford Vs. Iffinity

Car makers Ford and Iffinity have also jumped at purchasing promoted tweets on Charlie Sheen related hashtags. They’ve chosen to run on #Winning and you can now catch promoted tweets like this one from Infinity at the top of the stream for #Winning.

Infinity has chosen to tie the hash tag to a current promotional giveaway for a trip the NCAA Final Four. I’m sure they’re promotion has caught a bit more attention using these promoted tweets and surfing the Sheen wave then they would otherwise. Great job Infinity!

Spirit Airlines

Another interesting campaign that caught my eye is from Spirit Airlines. These guys have tied the Charlie Sheen phenomenon to a sale on airfare. They’ve dubbed it the “Living The Dream Sale” and are using tag lines like “Winning Fares”, and “Tiger Blood Not Required.

All of these companies are seizing the opportunity to jump into a conversation sparked by something totally un-related to their business. They’ve jumped outside the box and found a way to capitalize on a high volume conversation that’s already been ignited.

Don’t be afraid to try something different in your marketing mix, you can even celebrate your success with a Charlie Sheen cookie or a Charlie Dog topped with #tigerblood.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..