Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of moving to a tag management system paired with a data layer in his latest ClickZ article. Using a TMS removes some of a marketer’s dependency on developers, and improves data accuracy leading to company-wide adoption of data-driven decision making.
Also, check out our on-demand webinar for 10 Mistakes Uncovered in Analytics Audits which could be keeping you from fully trusting your data.
We’re thrilled to announce that Merkle Americas has officially agreed to become the platform’s first-ever…
For healthcare organizations, whether covered entities or business associates; choosing an analytics platform is about…
The digital world feels like it's spinning faster than ever. AI-powered assistants, you know them:…
This website uses cookies.