Tips! Getting customers through your website’s metaphorical doors is a tough mission! But keeping those visitors engaged once they’re on your site is an even tougher challenge. How do you leap these hurdles and create a site that customers both enjoy visiting and want to keep coming back to? This is a question all marketers and web analysts would LOVE to know the answer to. Unfortunately, it isn’t something that is easily determined with a one-size-fits-all answer.
So how do you measure your visitors’ engagement?
Ready for blast off?
Download our new eBook “Tracking Product Journey from Carting to Purchasing – 15 Secrets To Perfecting Your Online Store!” to learn about:
The top engagement metrics for each step of the purchasing cycle:
Viewing to Carting
Carting to Buying
Buying to Buying More
How to architect and implement a measurement solution using Google Analytics as a measurement platform.
How to analyze the data collected for the different users’ segments.
This eBook also can be used as an unofficial guide to a best practice implementation of Google’s Universal Analytics.
Don’t forget to read through to the end — I’ve included few take home action items 🙂
I hope you will enjoy this book as much I did putting it together. Alright my fellow data ninjas, let’s have some fun!
Allaedin Ezzedin is a Senior Director at Merkle | Cardinal Path, renowned for his dedication to melding business strategies with technological innovation, particularly in the realm of digital marketing optimization. With an unwavering commitment to enhancing the digital analytics landscape, Allaedin is at the forefront of advocating for Google Analytics as a pivotal enterprise analytics solution.
Allaedin Ezzedin is a Senior Director at Merkle | Cardinal Path, renowned for his dedication to melding business strategies with technological innovation, particularly in the realm of digital marketing optimization. With an unwavering commitment to enhancing the digital analytics landscape, Allaedin is at the forefront of advocating for Google Analytics as a pivotal enterprise analytics solution.