CP Marketing

A Grammarian’s Guide to Digital Analytics Requirements-Gathering

In this blog series, I'll be breaking down some common and uncommon methods for measuring business requirements.Inspired by a session…

7 years ago

The Impact of Conscious Leadership at E-Nor & Beyond: An Introduction

Happy 2019! As we kick off 2019, we asked our VP of People Ops, Tina Petrigni, to reflect on the…

7 years ago

Monetizing e-commerce transactions for non e-commerce websites

The higher education website you manage is generating revenue, but how much? If you manage websites or digital campaigns for…

7 years ago

Integrating the User Journey with Google Analytics: Three Offline Business Cases

It may be fair to characterize Measurement Protocol as the most "universal" aspect of Google Universal Analytics. This special capability…

7 years ago

Google Signals and Cross-Device Reporting

With ever-increasing frequency, our clients seek to gain a deeper understanding of their customer's complete journey to conversion. In this…

7 years ago

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