Data Science

Manage Market Storms with Data-Driven Forecasting

Earlier this year, we were planning to celebrate my son Sohum’s birthday in the last week of January. A few…

5 years ago

[Webinar] Machine Learning Essentials for Marketers and Analysts

Our Training and Education Consultant, Damaris Lasa, chatted with our Machine Learning Engineer, Justin Marciszewski to talk about Machine Learning…

5 years ago

Predictive Modeling for eCommerce KPIs

Defining success or failure is critical to the success of every marketing strategy, and measuring success or failure is not…

6 years ago

Demystifying Predictive Analytics

It’s been estimated that the average American sees about 4,000 ads per day.As a marketer, let that sink in for…

6 years ago

Using purchase intent analysis to assess actual dollar value of digital actions

Purchase intent is an exciting new tool in the predictive analytics bag. A purchase intent analysis is a statistically modeled…

8 years ago

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