nsanmuganathan

To Optimize or Not Optimize: Changes to Google Ad Rotations

Change is a good thing... right? When it comes to Google AdWords, one change within the AdWords platform is coming…

9 years ago

The Yin & Yang of Paid Search Keywords

Creating a paid search keyword strategy across platforms like Google AdWords or Bing can be challenging and like Yin &…

9 years ago

Cardinal Path Training Series: 10 reasons to update your skills before the new year

Our Cardinal Path Training sessions are designed to give you the knowledge you need to become Google AdWords or Google…

10 years ago

Soul-Searching at the SMX Search Marketing Expo

“Change is good… Change is inevitable.” I repeat this silently to myself, every time Google announces their latest change to…

10 years ago

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