Data Driven Attribution and Media Mix Modelling (MMM) both help marketers understand marketing channel performance and return on investment. While…
"When a measure becomes a target, it ceases to be a good measure." - Goodhart’s Law Goodhart’s Law reminds us…
A customer lifetime value (LTV) analysis is the best way to figure out which type of customers provide the most…
Data-driven attribution is used to determine which marketing channels have the largest impact on conversion. While rule- based attribution can…
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