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The Cardinal Path Data Science Team Weighs in on Their Favorite Conference Talks of 2016

There are many great conferences hosted on the subject of data science by different programming and community groups along with…

9 years ago

Are You Spending Too Much? Consider a Diminishing Returns Analysis

As you are probably aware, every dollar spent on advertising does not generate equal return. When looking at how media…

9 years ago

When all you have is a hammer, everything looks like a nail: choosing the right tool for the job

A few weeks ago, a coworker asked me for some help with a data cleaning task. I consider him to…

9 years ago

Data Leakage: How Data Collection Impacts the Decisions We Make and Vice Versa

  What is data leakage and why does it matter? Data leakage occurs when the data you are using to train…

9 years ago

Data Science Series- Uplift Modeling: measuring true campaign impact

You’ve just finished running a new advertising campaign. Now you want to know the answer to your obvious and most…

9 years ago

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