Bill Tripple

Bill is a seasoned expert in tag management and analytics implementations, bringing extensive experience across multiple platforms. His expertise spans Adobe Analytics, Adobe Target, Amplitude, Google Analytics, Tealium, Google Tag Manager, and server-side technology. As a Director on the Technical Implementation team, Bill plays a key role in optimizing digital tracking strategies, ensuring seamless data collection, and driving business insights through advanced analytics solutions.

Google Tag Manager – New Built in Variables

Overview Google Tag Manager (GTM) has introduced a powerful enhancement: the ability to retrieve Client ID and Session ID using…

3 weeks ago

Unlocking the Full Potential of Amplitude Analytics with the Browser SDK

One of the first decisions a new Amplitude client must make is how to ingest data into the platform. Amplitude…

1 month ago

Server-Side Tagging Explained: Is it for you?

If you've heard discussions about server-side tagging but aren't sure what it is—or whether it's just another fleeting marketing buzzword—this…

11 months ago

How to Adapt to No “View” Feature in Google Analytics 4

There are many differences between Universal Analytics (UA) and Google Analytics 4 (GA4). One very important change is that the…

4 years ago

How to successfully transition to GA4

Many marketers have now come around to the fact that Google Analytics 4 will eventually replace the beloved Universal Analytics…

5 years ago
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