Bill Tripple

Bill is a seasoned expert in tag management and analytics implementations, bringing extensive experience across multiple platforms. His expertise spans Adobe Analytics, Adobe Target, Amplitude, Google Analytics, Tealium, Google Tag Manager, and server-side technology. As a Director on the Technical Implementation team, Bill plays a key role in optimizing digital tracking strategies, ensuring seamless data collection, and driving business insights through advanced analytics solutions.

Server-Side Tagging Explained: Is it for you?

If you've heard discussions about server-side tagging but aren't sure what it is—or whether it's just another fleeting marketing buzzword—this…

5 months ago

How to Adapt to No “View” Feature in Google Analytics 4

There are many differences between Universal Analytics (UA) and Google Analytics 4 (GA4). One very important change is that the…

3 years ago

How to successfully transition to GA4

Many marketers have now come around to the fact that Google Analytics 4 will eventually replace the beloved Universal Analytics…

4 years ago

Comparing Universal Analytics to Google Analytics 4: 15 Key Differences to Know

Millions of organizations around the world rely on Google Analytics to better understand their online visitors and create optimal experiences…

5 years ago

Implementing Google Analytics 4 on your Website

Google Analytics 4 (GA4) is the next generation of cross-platform, cross-device tracking where all your data is unified in one…

5 years ago
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