Web analytics is such a great industry. One thing that I really like is the pace of change. It feels like there’s always a new tool or new data to play with. Sometimes it’s maddening how fast things change! But that keeps it interesting and fresh.

Keeping pace with change is a challenge, but we’ve been making some very important adjustments at Cardinal Path to stay up to date and provide innovative solutions and services to our clients. From testing to social media, and of course Google Analytics, we’ve been augmenting our team over the last 6 months.

One upcoming change at Cardinal Path has to do with me.

I’ll be leaving my position at Cardinal Path and joining the Google Analytics team starting in January 2012.

It was a hard decision. I really enjoy working on the Digital Intelligence team. From top to bottom it’s stacked with talent. They are an exceptional group of people that produce high quality work and are constantly pushing the bounds of what web analytics is and what you can do with data.

But the opportunity to join the team at Google is really appealing. I’ve known many people on the GA team for a number of years and am excited at the chance to shape data, analysis and how business make better decisions. This is literally an opportunity that is too good to pass up.

I’d like to publicly say thank you to the entire team at Cardinal Path. Especially the partners, who are quickly, and quietly, building a new type of consultancy. You guys are not afraid to embrace change which is critical in our fast-paced industry.

I’ll offer some more details about my new role at Google and some personal thoughts in a couple of days on my own blog.

  • Congrats Justin! That’s an amazing opportunity. Best of luck to you!

  • Jhossack

    Justin – I’m personal very excited for you and I’m know that this is a great opportunity for you. It has been a pleasure working with you at Cardinal Path and I’m really looking forward to working with you when you are at Google.

    • I appreciate you and everything the partners have done. I’ve said it before, you’re building an innovative consultancy and making a ton of great moves. I’m excited to watch the CP evolution.

  • David Eckman


    It’s been great fun working with you and I’ll miss having you as a voice on the team. But, I’m very excited for you and this next step in your life and look forward to keeping in touch and working with you at Google.

    The future is bright with you on the Google Analytics team and I look forward seeing the fruits of your input come to bear in the coming months and years. Having someone with your experience on the client-side on the GA team will be great for everyone.

    • Thanks Dave. It’s been fantastic to work for you. I can’t tell you how impressed I am with your dedication, attention to detail and ability to manage people. I will truly miss interacting with you on a daily basis. But I’m sure we’ll still chat regularly. Or until I get an API added to Premium.

  • Great news. Congratulations, Justin. I’m sure your input to GA will benefit us all. 

  • BIG congratulations!  I’m sure that you’ll help shape GA into an even more amazing product.  

  • Justin, looking forward to many improvements on Google Analytics, that’s a great advancement for you and the industry as a whole. Here is an open letter I wrote to you on this occasion: http://goo.gl/muwZZ

  • Alangshur

    Hey Justin,

    It’s definitely bittersweet news for me: while great for the industry and Google (and by extension all us GA fans), it’s a bummer on a personal level as it’s been a joy working with you.  I’ll miss our talks about the Sox (Sept. flame out excepted, grumble, grrr, grumble), but look forward to all the good stuff to come out this new phase of your career.


    • Thank you Alex. In the short time we worked together I’ve grown to admire many things about you: the way you manage people, interact with clients and conduct business. I’m a better person because of what you taught me. Thank you. 

      I too will miss our conversations about the Sox, the kids and juggling life and work. But luckily they  have this new thing called Social Media that will make it easy to stay in touch 😉

  • Stephane Hamel

    When senior partner Alex Langshur told me about it my first reaction, I guess like many others at Cardinal Path, was “oh sh*t” – but as he completed his sentence to tell me you were leaving to walk on the trail of Avinash (or I should say, alongside Avinash) my initial apprehension turned into pure delight – it’s great for you, it’s great for Google, it’s great for the whole industry to have someone with so much Google Analytics experience, amazing vulgarization and presentation skills join
    the big G. Congrats!

    • @ Stephane – Thanks! It’s a really interesting role. I hope to bring some real life user experience the team and help push the use of data deeper into businesses. I’ll definitely miss working with the team. Interacting with them on a daily basis always excited me.

    • That’s exactly the reaction I had when CP hired you! Holy sh*t! Something tells me that we’ll still be in touch quite often.

  • Corey Koberg


    As a friend I’m personally very happy for you–well deserved!  I’m happy that Google recognized your talent and honored they looked to the CP team to fulfill such an important role. No doubt we’ll miss you as a direct colleague, but as a member of the GA community, I think this is a great opportunity to bring your “in the trenches” knowledge and perspective to make the platform that much better and take the ecosystem to the next level.


    • Thank you Corey. I really appreciate you and Dave taking a risk and hiring me at WebShare. I think we’ve done a lot of great things over the last 18 months and strongly believe that CP is 

      On a personal level, I’m glad we’ve become friends (you’re in my Friends circle on G+) and look forward to seeing you soon. Perhaps I can host you for lunch at the Plex.

  • Hey Justin,

    It’s been a pleasure working with you. Although we only ‘officially’ met in May at my first S4S event, I would say I was pretty lucky to have been in a class where you were teaching GA! Like many others, you will be missed at CP. I look forward to working with you in the future Bring back some ‘insider stories’ from Google 😉 Keep in touch!


    • We’ll absolutely be in touch Jackdon. I’ve really enjoyed watching the team come together at CP and kick butt. Please feel free to reach out any time. 

  • Anonymous

    At last – something thats been on the cards since my day 😉

    Looking forward to next year’s summit already.


    • Thanks Brian, I appreciate it. I suppose I should ask you for all the inside tips. Looking forward to continued work with the Partners.

  • Justin,

    I say this with the nicest of intentions, I hope you give the team at Google Analytics hell, or as we say in Australia “Stir the possum a bit”

    They desperately need someone in there that understands things from the business users’ perspective.

  • Justin,

    It seems like a very long time since those early GAAC summits and the first Seminars for Success days well before your joining WebShare, and I count myself as extremely fortunate for getting to know you and work with you over the years.  It’s not only been an incredible professional ride, it’s been a lot of fun along the way.

    While I, along with the rest of the CP team, will be sad to see you leave our ranks, we recognize that this is a fantastic opportunity for you and for the industry as a whole.  Having someone as knowledgeable and influential as yourself working on a tool as robust and influential as GA will with no doubt better the product, the platform, and the industry.  We look forward to seeing what the future holds, and we look forward to continuing to work with you in your new role.

    Personally, we’re all extremely happy for you and wish you and the family nothing but the best.  As always, you guys have a home away from home wherever the Booth’s may roam and we hope to see you all soon.


  • Justin – all the best in your new role! Though we only met a few times, it was pleasure working with you – even though you’re a Bruins fan 🙂 As other have commented, I’m also looking forward to seeing your influence in GA and working with you on a different basis!

    Stay in touch!