50 Pay-Per-Click Tools | Cardinal Path Blog
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50 Pay-Per-Click Tools

This week we figured that we'd take a break from PPC Pre-Campaign Research with Google Analytics to bring you something special: 50 pay-per-click tools to help you setup new PPC campaigns, optimize existing campaigns and increase your conversions.

A. Keyword Research Tools

1. Google AdWords Keyword Tool

https://adwords.google.com/select/KeywordToolExternal

Keywords research tool integrated with Google AdWords

FREE

2. Microsoft AdCenter Labs

http://adlab.msn.com/alltools.aspx

Keyword Mutation Detection, Online Commercial Intention Detection, etc

FREE

3. Wordtracker

http://www.wordtracker.com/find-the-best-keywords

Keyword research tool with many features.

7-day free trial, then $69 per month

4. Trellian Keyword Discovery

http://www.keyworddiscovery.com/index.html

Keyword research tool with spelling mistake research and seasonal search trends.

Free trial, then from $69.50 per month or from $5

99.40 per year

5. Wordstream

http://www.wordstream.com/

Keyword research tool with Google AdWords integration, alerts and Quality Score management tools

Free trial, then from $299 per month

6. Keyword Lizard

http://www.keywordlizard.com/

Keyword permutation tool to create combinations based on your keyword lists.

FREE

7. SpeedPPC

http://www.speedppc.com/

Suite of tools to build the anatomy of a paid search campaign

$248.50

8. Keyword Country

http://www.keywordcountry.com/

Keyword mining tool.

$49 per month or $299 per year

9. PPC REX

http://www.gim.co.il/PPC-REX.aspx

Tool to build lists of long-tail keywords.

Contact for pricing

10. Google Search Based Keyword Tool

http://www.google.com/sktool/

Gap analysis to compare content of the website against Google search queries.

FREE

11. Google Wonder Wheel

http://www.googlewonderwheel.com/2009/05/15/google-wonder-wheel-whats-that-all-about.html

Tool for keyword research brainstorming.

FREE

12. Google Suggest Results

http://www.google.com

Provides ideas for keyword research brainstorming

FREE

13. Soovle

http://www.soovle.com/

Provides search suggestions around specific intents (buying, looking for product reviews, etc)

FREE

14. Epiar Negative Keyword Lists (NKL)

http://www.negative-keywords.com

Generate powerful lists of negative keywords

From $395

15. Keyword Mixer

http://www.keywordmixer.com/

Create different combinations and variations of keywords

FREE

16. 5MinuteSite

http://www.5minutesite.com/local_keywords.php

Generate lists of local keywords

FREE

B. Competitive Analysis Tools

1. Compete

http://www.compete.com/

Helps monitor competitors online performance and discover new streams of traffic.

From $199 per month

2. SpyFu

http://www.spyfu.com/

Provides competitive insights on keywords and PPC strategy

FREE, more functionality from $69.95 per month

3. SEMRush

http://www.semrush.com/

Competition research tool to analyze traffic, keywords, etc.

From $49.95 per month

4. iSpionage

http://ispionage.com/

Helps analyze competitors' top performing keywords and ad copies

From $59 per month

5. The Search Monitor

http://www.thesearchmonitor.com/

Helps analyze competitors' paid search strategy

From $99 per month

6. AdGooroo

http://www.adgooroo.com/

Helps analyze competitors' paid search strategy

$499 per month or $4,389 per year

C. Landing Page Creation Tools

1. Unbounce

http://unbounce.com/

Do-it-yourself landing page platform to create, publish and optimize landing pages without I.T.

From $25 per month

2. LiveBall

http://www.ioninteractive.com/liveball-landing-page-software/

Helps produce and launch multi-page landing experiences such as micro-sites without I.T.

Contact for pricing

D. Account Management Tools

1. Google AdWords Editor

http://www.google.com/intl/en/adwordseditor/

Application for managing Google AdWords account

FREE

2. Microsoft adCenter Desktop

http://advertising.microsoft.com/support-center/adcenter-downloads/adcenter-desktop

Application for managing Microsoft AdCenter accounts

FREE

3. Marin Software

http://www.marinsoftware.com/

The enterprise-class paid search management platform

2% – 4,5% of managed monthly search spending

4. ClickEquitions

http://www.clickequations.com/

Paid search platform for large advertisers and agencies.

From $2,000 per month

5. Acquisio

http://www.acquisio.com/

Paid search management platform

1.25% – 5% of managed monthly search spend

6. Logic361

http://www.kenshoo.com/

Paid search management platform

Contact for pricing

8. Omniture (Adobe) SearchCenter

http://www.omniture.com/en/products/visitor_acquisition/searchcenter

Good choice for websites with Omniture SiteCatalyst installed

Contact for pricing

E. Display Network Tools

1. Google AdPlanner

http://www.google.com/adplanner/

Helps identify website to target right audience and build media plans.

FREE

2. Microsoft AdCenter Labs

http://adlab.msn.com/alltools.aspx

Set of tools for audience research and analysis

FREE

3. Aperture

http://www.datranmedia.com/aperture/

Audience targeting and measurement platform.

Contact for pricing

F. Measurement Tools

1. Google Analytics

http://www.google.com/analytics/

Web analytics platform

FREE

2. ClickPath

http://www.clickpath.com/

Solution to link the call data to the originating ad sources

Contact for pricing

3. RevTrax

http://www.revtrax.com/

Cross-channel analytics platform to connect on-line promotions with in-store sales

Contact for pricing

4. Coremetrics Analytics

http://www.coremetrics.com/solutions/web-analytics.php

Web analytics platform

Contact for pricing

5. Webtrends Analytics

http://www.webtrends.com/Products/Analytics

Web analytics platform for different traffic channels including mobile and social media

Contact for pricing

6. Unica Web Analytics

http://www.unica.com/solutions/web-analytics-solution.htm

Web analytics platform

Contact for pricing

G. Quality Assurance

1. KnowClick

http://knowclick.com/

Get insights on traffic quality and feedback from your visitors

Contact for pricing

2. iPerception

http://www.iperceptions.com/

Customer satisfaction measurement tools

Contact for pricing

3. 4Q Online Survey

http://www.4qsurvey.com/

Customer satisfaction survey tool

FREE

4. ForeSee Results

http://www.foreseeresults.com/

Customer satisfaction analytics

Contact for pricing

5. UserTesting

http://www.usertesting.com/

Web usability testing services

$39 per one user tester

H. Remarketing/Retargeting

1. Google AdWords Remarketing Features

http://adwords.blogspot.com/2010/03/now-available-reach-right-audience.html

Retargeting capabilities within Google AdWords

FREE

2. FetchBack

http://www.fetchback.com/

Retargeting solutions

Contact for pricing

3. Magnetic

http://www.magnetic.is

Solution for search retargeting campaigns.

Contact for pricing

I. Other Tools

1. Google AdWords Ad Preview Tool

https://adwords.google.com/select/AdTargetingPreviewTool

Preview Google AdWords ads in search results with different options

FREE

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