Understand how CCPA and data privacy impact your organization
This eBook covers:
What the CCPA is, why it matters, and how it is applied
Key pillars of the CCPA
Impact of the CCPA to organizational processes
How to prepare your organization for the CCPA
About the eBook
The era of legislated data privacy has arrived with the enactment of the California Consumer Privacy Act (CCPA), whose primary goal is to provide consumers with insight and control over any personal information that is being collected and managed by organizations. Businesses need to be prepared to ensure compliance and mitigate risk.
This eBook is designed to help you prepare for the challenges and opportunities of the CCPA.
about the author
Clayton is a Senior Consultant with the Analysis & Insights team at Cardinal Path. Drawing from his background in marketing research methodologies, Clayton helps enterprises stand up data-informed approaches to their marketing. Clayton is a leading voice in data privacy, helping marketers to navigate this new reality while balancing both customer experience and business goals.