
The AI Visibility Playbook: Strategy Meets Analytics
Reading Time: 2 minutesThe digital world feels like it’s spinning faster than ever. AI-powered assistants, you know them: Google’s AI Overview, ChatGPT, and Claude are quickly and dramatically
We empower brands to navigate the complexities of the digital landscape, turning data into decisive action and measurable results.
Accelerate your insights and optimization efforts with our processes built on industry best practices.
Build an efficient analytics ecosystem based on your technology stack and our experience.
Your goals are ours, as we integrate seamlessly into your team to drive mutual growth.
“Identified high-value website actions using advanced analytics methods that are the foundation for a reporting, analysis, testing & optimization program.”
Tire Manufacturer – B2B & B2C
Incremental Annual Revenue
Appointment Completion Rates
“Analysis sprints fueled an Experience Optimization program focused on improving throughput through the site’s checkout process.”
Appliance Manufacturer – B2C
Annual Program ROI
Transaction Rates
“Proved the value of digital within the organization through KPI alignment, advanced analytics, and a robust testing & optimization program.”
Wireless Carrier – B2C
Digital Upgrades and Lines Added
App Store Rating of Mobile App
“Migrated tag management solution to a server-side implementation to improve governance and data collection transparency.”
Technology Business – B2B
Reduction in Tag Bloat
Reduction in Page Load Time
We provide end-to-end web analytics consulting designed to give you clarity and confidence in your digital data. Our approach focuses on understanding your unique business goals and leveraging the right measurement strategies to drive meaningful results.
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Reading Time: 2 minutesThe digital world feels like it’s spinning faster than ever. AI-powered assistants, you know them: Google’s AI Overview, ChatGPT, and Claude are quickly and dramatically

Reading Time: 2 minutesThe rise of browser-based Opt-Out Preference Signals (yes, OOPS) is quietly reshaping online consent experiences. Also known as Universal Opt-Out Mechanisms (UOOMs), these signals help

Reading Time: < 1 minuteWe’re proud to announce that Merkle has been honored as the Leading Solution Partner in the Americas by Contentsquare, a recognition that celebrates our deep
Let us show you how a tailored analytics solution can drive growth for your business.
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