Marketing in an Evolving Ecosystem for Pharma and Healthcare
What CMOs and Senior Leadership Need to Know to Balance Data Privacy & the Death of Cookies.
September 17, 2020 | 1pm ET / 10am PT
An invite-only event with limited seating
The rise of data regulatory compliance and the imminent death of cookies is a perfect storm that will give way to a newly-empowered marketer – one who understands and invests in the value of 1st-party data.
This invite-only roundtable will discuss the current dominant market forces in digital marketing including:
- The evolution of digital media spend trends
- Avoiding unnecessary risks in data privacy
- The impending death of cookies
- Why identity is the new gold
- Crafting a futureproof first-party data strategy
Alex Langshur, co-CEO of Cardinal Path, will discuss what this new digital reality will require from Pharma and Healthcare in order to stay competitive.
Spots are limited and are invite-only.
About the Speaker
co-CEO, Cardinal Path
Alex is a founder and co-CEO of Cardinal Path, a premier digital data analytics firm and member of Dentsu Aegis Network. He is a well-known thought leader, author, and digital marketing evangelist, with a unique ability to turn complex analytics concepts into actions that lead to obvious business value. For this reason, Alex is routinely called upon by CMOs, CEOs, and Boards of Fortune 1000 brands to help them navigate the world of data-driven marketing.
How Can We Help?
Anything you would like to ask Alex before the session? Have specific questions about how your website will cope with a cookieless future? Contact Pat Hinojos – our Pharma & Healthcare business expert to help you leverage the true power of first-party data.