Marketing in an Evolving Ecosystem for Pharma and Healthcare

What CMOs and Senior Leadership Need to Know to Balance Data Privacy & the Death of Cookies.

September 17, 2020 | 1pm ET / 10am PT
An invite-only event with limited seating

The rise of data regulatory compliance and the imminent death of cookies is a perfect storm that will give way to a newly-empowered marketer – one who understands and invests in the value of 1st-party data.

This invite-only roundtable will discuss the current dominant market forces in digital marketing including:

  • The evolution of digital media spend trends
  • Avoiding unnecessary risks in data privacy 
  • The impending death of cookies
  • Why identity is the new gold
  • Crafting a futureproof first-party data strategy

Alex Langshur, co-CEO of Cardinal Path, will discuss what this new digital reality will require from Pharma and Healthcare in order to stay competitive.

Spots are limited and are invite-only.

About the Speaker

Alex Langshur

co-CEO, Cardinal Path

Alex is a founder and co-CEO of Cardinal Path, a premier digital data analytics firm and member of Dentsu Aegis Network. He is a well-known thought leader, author, and digital marketing evangelist, with a unique ability to turn complex analytics concepts into actions that lead to obvious business value. For this reason, Alex is routinely called upon by CMOs, CEOs, and Boards of Fortune 1000 brands to help them navigate the world of data-driven marketing.

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    How Can We Help?

    Anything you would like to ask Alex before the session? Have specific questions about how your website will cope with a cookieless future? Contact Pat Hinojos – our Pharma & Healthcare business expert to help you leverage the true power of first-party data.

    Email: pat.hinojos@cardinalpath.com
    Phone: 972.703.9859

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    About Cardinal Path

    About Cardinal Path

    Cardinal Path is a data-first consultancy, delivering transparent, data-driven insights to help marketers harness the power of their first-party data while accelerating digital maturity. Learn More

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    Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
    Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
    Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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