Marketers and brands have to ramp up to prepare for the deprecation of 3rd-party cookies. By mid to late 2023, Google will cease to support 3rd party cookies, and Apple will restrict the flow of data to advertisers and marketers across their platform. Success will be predicated on how organizations are able to collect 1st party data within consent frameworks, and enrich this data with personally identifiable information (PII) to create their owned ID and device graphs. This is a significant challenge across data collection, management, governance, user experience and the structure of a brand’s martech stack.

Agenda:

• Why 3rd party cookies are going away
• How this is already impacting data quality
• Implications for marketers

• Digital Strategy – a roadmap for the cookieless future