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Google Marketing Platform

Let Digital Maturity Be Your Competitive Advantage

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    With GMP Data-Driven Marketing is Achievable

    Our expertise is helping clients generate data-driven insights to help their business flourish. Over the past decade, we have grown to be Google’s oldest and largest Google Analytics 360 Partner. In that time, our teams have worked with dozens of Fortune 500 companies to ensure their digital analytics and measurement strategies are in line with sales and marketing objectives.

    As a full-stack Google Marketing Platform reseller, we bring the same data-first mentality to every GMP engagement with our clients, especially where media investments are concerned. Make your Partner for GMP licenses part of your competitive advantage.

    When it comes to data and marketing technology, Cardinal Path is a leader in helping advertisers get the most in terms of media effectiveness and efficiency:

    • Transform With Google – Digital Maturity & Digital Transformation
    • Full-stack Google Marketing Platform licenses
    • Digital Marketing Strategy & Managed Services
    • Media Analysis & Insights
    • Advertising Technology Enablement & Support
    • Measurement Strategy & Implementation
    • User Experience Optimization, Testing, & Personalization
    • Data Science 

    Google Marketing Platform Resources

    Navigating Google Ad Tech: When to Strategically Use Which Platforms for Digital Success

    Ad tech is complicated. Choosing the right tools for your organization’s different objectives can be a challenge.

    Dynamic Event Precedence in New Google Analytics (GA4) with BigQuery and Data Studio

    The New Google Analytics also offers a variety of very beneficial funnel and pathing reports, but we can take advantage of the event-level timestamps stored in BigQuery to create some of our own sequencing calculations and visualizations.

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    Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
    Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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    Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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    Paid media spend by Government websites increased a whopping 139% YoY in 2020.

    2020 Online Behavior Live Dashboard

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