Google Marketing Platform
Let Digital Maturity Be Your Competitive Advantage
With GMP Data-Driven Marketing is Achievable
Our expertise is helping clients generate data-driven insights to help their business flourish. Over the past decade, we have grown to be Google’s oldest and largest Google Analytics 360 Partner. In that time, our teams have worked with dozens of Fortune 500 companies to ensure their digital analytics and measurement strategies are in line with sales and marketing objectives.
As a full-stack Google Marketing Platform reseller, we bring the same data-first mentality to every GMP engagement with our clients, especially where media investments are concerned. Make your Partner for GMP licenses part of your competitive advantage.
When it comes to data and marketing technology, Cardinal Path is a leader in helping advertisers get the most in terms of media effectiveness and efficiency:
- Transform With Google – Digital Maturity & Digital Transformation
- Full-stack Google Marketing Platform licenses
- Digital Marketing Strategy & Managed Services
- Media Analysis & Insights
- Advertising Technology Enablement & Support
- Measurement Strategy & Implementation
- User Experience Optimization, Testing, & Personalization
- Data ScienceÂ
Google Marketing Platform Resources
Navigating Google Ad Tech: When to Strategically Use Which Platforms for Digital Success
Ad tech is complicated. Choosing the right tools for your organization’s different objectives can be a challenge.
Dynamic Event Precedence in New Google Analytics (GA4) with BigQuery and Data Studio
The New Google Analytics also offers a variety of very beneficial funnel and pathing reports, but we can take advantage of the event-level timestamps stored in BigQuery to create some of our own sequencing calculations and visualizations.
