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Technical Manager, Analytics Implementation & Infrastructure

At the highest level, this position is responsible for the processes and practices related to implementing analytics for our customers, and the training and mentoring of staff related to these processes and practices.  This role also involves client facing consulting responsibilities.

The goal for this role is to ensure Cardinal Path is delivering consistently deployed, high quality, web analytics implementations and other analytics infrastructure; while preparing us to scale by developing and executing on a training and mentoring program for junior members of the team.

Duties and Responsibilities will include:

  • Collaborate with other team members to define and refine our processes and practices for performing analytics implementations and other technical services and deploy these with goal of improving quality of key deliverables across projects.
  • Develop and deliver a training program that will allow technical staff to efficiently gain knowledge on performing analytics implementations.
  • Manage a group of technical consultants
  • Mentor junior team members on successfully executing their consulting duties.
  • Deliver and have oversight on key deliverables
  • Evaluate business goals and objectives from multiple business teams and develop and document tracking/tagging strategies to allow individuals and teams to measure success
  • Consulting with clients and/or their agencies on projects requiring web analytics platform selection, implementation, platform remediation, and dashboard development.
  • Work with client development teams to install, configure & use web analytics services such as Google Analytics, Omniture, WebTrends, and others.
  • Perform quality assurance tests on tracking implementations
  • Assist with tracking and improving the results of clients digital marketing campaigns
  • Leverage various platform API’s to develop custom dashboards and other applications that provide increased value and ROI back to our clients and Cardinal Path
  • Build, update and deliver weekly and monthly reports, score cards dashboards and key performance reports using Excel and BI tools
  • Build automated Dashboards and Scorecards for various business stakeholders
  • Provide best practice consulting services to clients in solving their Web analytics platform strategy and technical needs.
  • Manage the building, reporting and analysis of A/B and multivariate tests with such tools as Optimizely, Visual website optimizer, Adobe Test&Target, Google content experiments, etc.
  • Partner with multiple business units within the client’s organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers.
  • Conduct platform training and knowledge sharing in web analytics for clients and the project team


  • Bachelor degree or equivalent
  • Google Analytics Individual Qualification
  • Knowledge of Tag Management Solutions such as Google Tag Manger, Dynamic Tag Manager, Ensighten, BrightTag, Tealium or TagMan
  • Implementation Certification in either WebTrends or SiteCatalyst
  • Minimum 3 years on-the-job experience implementing web analytics tools such as Google Analytics, Adobe Analytics, or IBM Coremetrics.
  • Minimum 4 years experience with web development
  • Strong understanding of HTML and web protocols
  • Advanced JavaScript skills
  • Comfortable presenting findings and providing training on analytics tool usage
  • Strong English communication skills (written and verbal)

Preference will be given to candidates in Ottawa, Phoenix, Chicago or Vancouver, but working remotely will be considered. Relocation will not be provided. Salary and benefits offered will be commensurate with experience.

We offer a collaborative work environment where you have the opportunity to not only drive change within our clients organization but within Cardinal Path as well.

If this sounds like it could be a match, send us your resume, work samples (measurement reports, analysis and recommendations documents, sample dashboards that you have developed), and a quick note about yourself.

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.

Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

Submit your resume and cover letter to