Campaign Manager 360
Enterprise Ad Serving, Centralized Media Measurement & Attribution
Find out if Campaign Manager 360 is a good fit and how Cardinal Path can help. Sign up today for a free consultation with one of our GMP experts.
Campaign Manager 360 (CM360) features advanced ad serving for display, rich media, video, and audio advertising formats along with advanced integration to Studio for feed-based dynamic creative executions. Campaign Manager 360 integrates seamlessly with Display & Video 360, Search Ads, 360, Google Analytics 360, and Big Query, and Data Studio. CM360 is the media measurement and attribution central nervous system of the Google Marketing Platform stack.
As an enterprise ad server and measurement platform, Campaign Manager 360 can be used as a standalone ad server with other non-Google media buying platforms, or it can be a vital component of your GMP full-stack, connected technology ecosystem.
Standalone, Campaign Manager gives you advanced ad serving capabilities, including dynamic ads driven by feed integration and remarketing keys along with industry-leading media measurement and reporting capabilities—no matter where you make your media buys.
As part of the Google Marketing Platform stack, benefit from deeper integrations with the rest of your technology ecosystem. Working with a Partner like Cardinal Path, we can simply enable and support your Campaign Manager 360 license or engage more deeply with your organization for digital marketing managed services and sophisticated digital transformation journeys.
Full-Stack GMP – A Connected Ad Tech Ecosystem
- Native integration with Display & Video 360, Studio, Search Ads 360, Google Analytics 360, Big Query, and Data Studio
- Advanced media measurement and attribution, including Multi-Touch Attribution and Data-Driven Attribution
- Automated 3rd Party Verification tagging with Integral Ad Science
- Shared floodlight conversion tracking across media channels
- Advanced reach, frequency, and pathing reports