January 17, 2012 • jlo

The state of local search has been fast moving in 2011. Maybe not as fast as the fastest travelled smash in badminton – clocked at 332kph – but quick enough to blow your hat off and make you scramble to pick it back up.

With all the changes happening in Google Places, SEO, and social media, business owners are struggling to keep up with the pace of things in the digital world. I believe that the struggle comes from both understanding how local search works and prioritizing efforts to ensure their time and money is well spent.

I decided to put together a list of the core items that I think are important to get out of the way and make sure we’re tracking and refining our processes to help local business get found and make more money. What do you say? Sound like a plan? Here we go!

3 Primary Focuses of Local Search

There are three areas that search engines use data from to determine the best results for a query search. They can be categorized into the following:

  1. Google Places
  2. Off-Site/Off-Places
  3. Website

One VERY IMPORTANT thing to keep in mind when doing local SEO is that you must have consistent contact information at every touch point on the web. This is called consistent NAP (Business Name, Address and Phone Number). Search engines aggregate data from multiple sources that relate back to your business profile on the web. So get it right the first time around, or you’ll be pulling your hair out as you go back, making changes to your business information across a bunch of channels.

Google Places Checklist

  • Business Title
    • Are you using your business name as is or are you stuffing keywords in the title? (avoid the latter)
  • Physical Address
    • Have you added your physical address to your Places account?
    • Are you using the exact same physical address throughout? (TIP: have a copy of your address handy and copy/paste your address as is at other sources.)
    • Updated (May 24, 2012): P.O. BOX Addresses are not permitted in Google Places (source).
  • Manually Verified Place Page
    • Did you manually claim and verify your business listing in Google Places?
    • Do you see your business already on Google Maps? If so, claim it.
    • Note: Google only allows you to register one listing per account. Choose your account wisely.
  • Categories
    • Do your categories closely describe the products and services that your company offers? If not, review your categories to ensure your business is placed under the right section.
  • Area Code/Telephone
    • Are you using a local area code telephone number for your business?
    • For multiple locations, you must use a different telephone number for each location. You should also use an area code specific telephone number for that listing.
    • Are you using a 1-800 number in Google Places? (TIP: never use 1-800 numbers.)
  • Reviews
    • Are you letting your customers know that you are on Google Places so they can leave a review?
    • Are you letting your customers know that you are on other review websites like Yelp.com and Urbanspoon.com? – There is greater benefit when you obtain reviews on other well-trusted website.
    • (Tip: Diversify your reviews and aim to get them on authoritative and trusted sites.)

Off-Site / Off-Places Checklist

  • Citations
    • Have you added your business to relevant directories? – Niche, Local, Portals (i.e. Bing Local), etc.
    • Sample directories that you should have a presence on:
      • Yellowpages.com
      • Canpages.com
      • Urbanspoon.com
      • Yelp.com
      • Insiderpages.com
      • Citysearch.com
      • Hotfrog.com
    • (TIP: Use the Whitespark Local Citation Finder to help you build out a list of citation opportunities.)
  • Inbound Links to Website (and internal links)
    • Does your website have links from other trusted websites? (check out Adam Melson’s post 35 Local Link Opportunities You Missed.)
    • Does your website have links from other trusted websites in your area (city level)?
    • Are the links targeting the proper terms (anchor text) that you want your business to be associated with?
    • Have you established any partnerships/relationships with other industry related websites where you can obtain a link from?
    • Is your website linking properly internally? – Use rich anchor text that represents your products and services. Include location in your anchor text links.
    • Do you have a blog? – This is one easy way for a business to start adding content to their site. The benefits of a blog are: quicker indexation, more pages to target more keywords and creating trust with customers.
    • Do you have links in your social media accounts? (Here’s a great resource for optimizing social media channels by Kristi Hines)
      • Facebook Page
      • Twitter
      • Google+ Business Page
      • LinkedIn
      • Flickr
      • YouTube
      • Foursquare
    • Do you have social sharing icons on your site so your customers can easily share your pages and content over social networks?
    • Are you engaging in any social bookmarking efforts to distribute content? – This has proved to be an effective way to get content on high PR, trusted sites.
    • (TIP: Use tools like Google Webmaster Tools or SEOmoz Open Site Explorer to keep an eye on how many links the website receives over time.)

Website Checklist

    • On Page SEO (search engine optimization)
      • Is your homepage optimized for
        • </li><li></li><li><H1></li><li>Body text</li><li>ALT text</li></ul></li><li><span style="line-height: 24px">Do your pages have specific local + keyword targeting? – If you are a Personal Injury Lawyer inOttawa, you’ll want ‘Ottawa’ along with your practice in all these areas.</span></li><li>If your business has more than one location, do you have a landing page for each? – Recommended that you have one for each city that your business is in. This increases the opportunity to target towns/suburbs that you may not be targeting if you were in a larger city.</li><li>Is your NAP information marked up using Microdata (<a href="https://schema.org/LocalBusiness" target="_blank">https://schema.org/LocalBusiness</a>)?</li></ul></li><li><strong>Contact Us Pages</strong><ul><li>Have you included;<ul><li>Business hours;</li><li>Directions to your store;</li><li>Menu if you are a restaurant; and,</li><li>A map locating your physical location (you can get your map from <a href="https://maps.google.com/help/maps/getmaps/" target="_blank">here</a>).</li></ul></li></ul></li><li><strong>Geo Sitemap</strong></li><ul><li>Have you created and uploaded a geo sitemap to the root directory of your site?</li><li>Does your geo sitemap reference your KML file?</li><li>Is your geo sitemap specified in Google Webmaster Tools?</li><li><em>(TIP: use a tool to help you create your Geositemap and KML files: </em><a href="https://www.geositemapgenerator.com/" target="_blank"><em>https://www.geositemapgenerator.com/</em></a>)</li></ul></ul></ul><p><strong>*Update (March 20, 2012):</strong> Google no longer supports Geo Sitemaps – <a href="https://plus.google.com/107122646256015117642/posts/CmZejMkLN4r" target="_blank">Susan Moskwa’s Post</a>. Instead, she says “You can continue to submit your Geo content to us using the standard Sitemaps format (just listing the URL of the file(s), without-specific tags).”</p><ul><li><strong>KML File</strong><ul><li>Do you have a KML file specifying your location and coordinates (latitude and longitude) in the root directory of your site? (i.e. www.example.com/locations.kml)</li></ul></li><li><strong>Mobile Site</strong><ul><li>Is your site optimized for mobile?</li><li>Is the experience on mobile ‘optimal’? – Ensure that your contact information, including phone, directions and a map, is presented in a clean manner on mobile devices.</li></ul></li><li><strong>Content</strong><ul><li>Do you have content about your products and services?</li><li>Are your pages optimized for your researched keywords + location?</li><li>Are you writing and provided helpful resources that make you sound credible and trustworthy to your customers?</li></ul></li></ul><p>There you have it; a local search checklist for your 2012 ventures. If you think I’ve missed out on something here, please let me know in the comments below and I will add it to the list.</p><p>Additionally, I recommend reading through <a href="https://www.davidmihm.com/local-search-ranking-factors.shtml" target="_blank">David Mihm’s Local Search Ranking</a> study, checking out <a href="https://getlisted.org/" target="_blank">GetListed</a> and reading the official <a href="https://support.google.com/places/bin/answer.py?hl=en&topic=1660711&answer=142902&parent=1656746&rd=1" target="_blank">Google Places Guidelines</a>.</p><div class="pp-multiple-authors-boxes-wrapper pp-multiple-authors-wrapper pp-multiple-authors-layout-boxed multiple-authors-target-the-content box-post-id-184998 box-instance-id-1 ppma_boxes_184998" data-post_id="184998" data-instance_id="1" data-additional_class="pp-multiple-authors-layout-boxed.multiple-authors-target-the-content" data-original_class="pp-multiple-authors-boxes-wrapper pp-multiple-authors-wrapper box-post-id-184998 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</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">minutes</span></span></p></div></div></article><article class="elementor-post elementor-grid-item post-95414 post type-post status-publish format-standard has-post-thumbnail hentry category-analysis-insights category-gmp-hub category-google-analytics category-google-marketing-platform category-tag-management category-web-analytics tag-ga4 tag-gmp tag-gmp-hub tag-google-analytics tag-google-analytics-360 tag-google-analytics-4 tag-google-marketing-platform" role="listitem"> <a class="elementor-post__thumbnail__link" href="https://www.cardinalpath.com/blog/how-to-adapt-to-no-view-feature-in-google-analytics-4" tabindex="-1" ><div class="elementor-post__thumbnail"><img width="320" height="240" data-src="https://www.cardinalpath.com/wp-content/uploads/Blogposts_ga4_no-view-320x240.jpg" class="attachment-thumbnail size-thumbnail wp-image-95422 lazyload" alt="" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 320px; --smush-placeholder-aspect-ratio: 320/240;" /></div> </a><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://www.cardinalpath.com/blog/how-to-adapt-to-no-view-feature-in-google-analytics-4" > How to Adapt to No “View” Feature in Google Analytics 4 </a></h3><div class="elementor-post__excerpt"><p><span class="span-reading-time rt-reading-time" style="display: block;"><span class="rt-label rt-prefix">Reading Time: </span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">minutes</span></span></p></div></div></article></div></div></div><div class="elementor-element elementor-element-001b46e elementor-widget elementor-widget-heading" data-id="001b46e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">Popular Tags</div></div></div><div class="elementor-element elementor-element-d1dc499 elementor-widget elementor-widget-shortcode" data-id="d1dc499" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><a href="https://www.cardinalpath.com/blog/tag/google-analytics" class="tag-cloud-link tag-link-822 tag-link-position-1" style="font-size: 22px;" aria-label="Google Analytics (280 items)">Google Analytics</a> <a href="https://www.cardinalpath.com/blog/tag/web-analytics" class="tag-cloud-link tag-link-58 tag-link-position-2" style="font-size: 18.0412371134px;" aria-label="web analytics (134 items)">web analytics</a> <a href="https://www.cardinalpath.com/blog/tag/google-marketing-platform" class="tag-cloud-link tag-link-1557 tag-link-position-3" style="font-size: 14.0824742268px;" aria-label="Google Marketing Platform (64 items)">Google Marketing Platform</a> <a href="https://www.cardinalpath.com/blog/tag/google-analytics-360" class="tag-cloud-link tag-link-1077 tag-link-position-4" style="font-size: 13.8350515464px;" aria-label="Google Analytics 360 (61 items)">Google Analytics 360</a> <a href="https://www.cardinalpath.com/blog/tag/gmp" class="tag-cloud-link tag-link-1750 tag-link-position-5" style="font-size: 12.5979381443px;" aria-label="GMP (48 items)">GMP</a> <a href="https://www.cardinalpath.com/blog/tag/gmp-hub" class="tag-cloud-link tag-link-1943 tag-link-position-6" style="font-size: 11.8556701031px;" aria-label="GMP hub (42 items)">GMP hub</a> <a href="https://www.cardinalpath.com/blog/tag/google-analytics-4" class="tag-cloud-link tag-link-1895 tag-link-position-7" style="font-size: 10.7422680412px;" aria-label="Google Analytics 4 (34 items)">Google Analytics 4</a> <a href="https://www.cardinalpath.com/blog/tag/adwords" class="tag-cloud-link tag-link-38 tag-link-position-8" style="font-size: 10.7422680412px;" 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data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e91f656 elementor-widget elementor-widget-heading" data-id="e91f656" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h6 class="elementor-heading-title elementor-size-default">Get news & insights from Merkle - Cardinal Path</h6></div></div><div class="elementor-element elementor-element-27a74bf elementor-widget elementor-widget-html" data-id="27a74bf" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><form> <input type="text" placeholder="Your Email*" value="" /> <button><i class="fas fa-arrow-right"></i></button></form></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0d7f5b5 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0d7f5b5" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5646f17" data-id="5646f17" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2b9c3ee elementor-widget elementor-widget-heading" data-id="2b9c3ee" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h6 class="elementor-heading-title elementor-size-default">Locations</h6></div></div><section class="elementor-section elementor-inner-section elementor-element elementor-element-5dba944 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5dba944" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69eab63" data-id="69eab63" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-876d7f6 elementor-widget elementor-widget-text-editor" data-id="876d7f6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>New York, NY<br />Chicago, IL</p></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-217bbf9" data-id="217bbf9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b7bd1c2 elementor-widget elementor-widget-text-editor" data-id="b7bd1c2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Vancouver, BC<br />Toronto, ON</p></div></div></div></div></div></section><section class="elementor-section elementor-inner-section elementor-element elementor-element-49d6255 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="49d6255" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-647f6ab" data-id="647f6ab" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5583f98 elementor-widget elementor-widget-image" data-id="5583f98" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="550" height="202" data-src="https://www.cardinalpath.com/wp-content/uploads/google-marketing-platform-sales-partner-badge-550x202.png" class="attachment-medium size-medium wp-image-17996 lazyload" alt="" data-srcset="https://www.cardinalpath.com/wp-content/uploads/google-marketing-platform-sales-partner-badge-550x202.png 550w, https://www.cardinalpath.com/wp-content/uploads/google-marketing-platform-sales-partner-badge.png 600w" data-sizes="(max-width: 550px) 100vw, 550px" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550/202;" /></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75f2d14" data-id="75f2d14" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-86bc3c7 elementor-widget elementor-widget-image" data-id="86bc3c7" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="550" height="136" data-src="https://www.cardinalpath.com/wp-content/uploads/CS-Premier-Experience-Partner-550x136.png" class="attachment-medium size-medium wp-image-124720 lazyload" alt="" data-srcset="https://www.cardinalpath.com/wp-content/uploads/CS-Premier-Experience-Partner-550x136.png 550w, https://www.cardinalpath.com/wp-content/uploads/CS-Premier-Experience-Partner-1024x254.png 1024w, https://www.cardinalpath.com/wp-content/uploads/CS-Premier-Experience-Partner-768x190.png 768w, https://www.cardinalpath.com/wp-content/uploads/CS-Premier-Experience-Partner-1536x381.png 1536w, https://www.cardinalpath.com/wp-content/uploads/CS-Premier-Experience-Partner-2048x507.png 2048w, https://www.cardinalpath.com/wp-content/uploads/CS-Premier-Experience-Partner-120x30.png 120w, https://www.cardinalpath.com/wp-content/uploads/CS-Premier-Experience-Partner-150x37.png 150w" data-sizes="(max-width: 550px) 100vw, 550px" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550/136;" /></div></div></div></div></div></section></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-85e11ec" data-id="85e11ec" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6be4f8a elementor-widget elementor-widget-eael-twitter-feed" data-id="6be4f8a" data-element_type="widget" data-settings="{"pagination":"false"}" data-widget_type="eael-twitter-feed.default"><div class="elementor-widget-container"><div><div class="eael-twitter-feed eael-twitter-feed-6be4f8a eael-twitter-feed-list eael-twitter-feed- clearfix" data-gutter="0" data-posts-per-page="" data-total-posts="1" data-nomore-item-text="" data-next-page="2" ></div><div 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--smush-placeholder-aspect-ratio: 1024/1024;" /></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="64632" class="elementor elementor-64632 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-25c35681 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="25c35681" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42e9464" data-id="42e9464" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2653fdf4 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="2653fdf4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default"><a href="http://info.cardinalpath.com/fashion-retail-case-study-uncovering-revenue-2020">PLAYBOOK</a></h2></div></div><div class="elementor-element elementor-element-4829b916 elementor-widget elementor-widget-spacer" data-id="4829b916" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-2b220fea elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="2b220fea" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Thank you for your submission.</h2></div></div><div class="elementor-element elementor-element-6705a51f elementor-widget elementor-widget-spacer" data-id="6705a51f" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-db3a391 elementor-widget elementor-widget-heading" data-id="db3a391" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default"><a href="https://www.cardinalpath.com/wp-content/uploads/DataStudioPlaybook-1.pdf" data-click_action="cta_click" data-cta_label="here is your download" data-cta_name="data studio playbook" data-cta_location="thank you for downloading">Here is your download.</a></h4></div></div><div class="elementor-element elementor-element-3b031f75 elementor-widget elementor-widget-spacer" data-id="3b031f75" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-5917fc1d elementor-absolute elementor-widget elementor-widget-image" data-id="5917fc1d" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="1024" height="1024" data-src="https://www.cardinalpath.com/wp-content/uploads/CP-Logo-Normal.svg" class="attachment-large size-large wp-image-17721 lazyload" alt="" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/1024;" /></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="64526" class="elementor elementor-64526 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-2c76d4b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="2c76d4b" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d866d23" data-id="d866d23" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a729c8a elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="a729c8a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default"><a href="http://info.cardinalpath.com/fashion-retail-case-study-uncovering-revenue-2020">REPORT</a></h2></div></div><div class="elementor-element elementor-element-fec3ed0 elementor-widget elementor-widget-spacer" data-id="fec3ed0" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-c187d33 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="c187d33" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Thank you for your submission.</h2></div></div><div class="elementor-element elementor-element-cd1161e elementor-widget elementor-widget-spacer" data-id="cd1161e" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-c402a99 elementor-widget elementor-widget-heading" data-id="c402a99" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default"><a href="https://info.cardinalpath.com/informed-adaptability-2021-trends-report" data-click_action="cta_click" data-cta_label="here is your download" data-cta_name="informed adaptability report" data-cta_location="informed adaptability report pop up">Here is your download.</a></h4></div></div><div class="elementor-element elementor-element-e612f7d elementor-widget elementor-widget-spacer" data-id="e612f7d" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-268da80 elementor-absolute elementor-widget elementor-widget-image" data-id="268da80" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="1024" height="1024" data-src="https://www.cardinalpath.com/wp-content/uploads/CP-Logo-Normal.svg" class="attachment-large size-large wp-image-17721 lazyload" alt="" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/1024;" /></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="45466" class="elementor elementor-45466 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-685be68b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="685be68b" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16c980b9" data-id="16c980b9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-634c5771 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="634c5771" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default"><a href="http://info.cardinalpath.com/fashion-retail-case-study-uncovering-revenue-2020">Whitepaper</a></h2></div></div><div class="elementor-element elementor-element-3dedbcfc elementor-widget elementor-widget-spacer" data-id="3dedbcfc" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-464b6d2b elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="464b6d2b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Thank you for your submission.</h2></div></div><div class="elementor-element elementor-element-2c8b6fb4 elementor-widget elementor-widget-spacer" data-id="2c8b6fb4" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-c697598 elementor-widget elementor-widget-heading" data-id="c697598" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default"><a href="https://www.cardinalpath.com/wp-content/uploads/GA-PII-Whitepaper.pdf" data-click_action="cta_click" data-cta_label="download whitepaper" data-cta_name="combating PII in Google Analytics" data-cta_location="download pii whitepaper">Here is your download.</a></h4></div></div><div class="elementor-element elementor-element-10ab5492 elementor-widget elementor-widget-spacer" data-id="10ab5492" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-855702c elementor-absolute elementor-widget elementor-widget-image" data-id="855702c" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="1024" height="1024" data-src="https://www.cardinalpath.com/wp-content/uploads/CP-Logo-Normal.svg" class="attachment-large size-large wp-image-17721 lazyload" alt="" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/1024;" /></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="44783" class="elementor elementor-44783 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-324fb8da elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="324fb8da" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f6e6911" data-id="5f6e6911" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f055747 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="f055747" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default"><a href="http://info.cardinalpath.com/fashion-retail-case-study-uncovering-revenue-2020">CASE STUDY</a></h2></div></div><div class="elementor-element elementor-element-30ccd073 elementor-widget elementor-widget-spacer" data-id="30ccd073" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-17dff9d8 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="17dff9d8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Thank you for your submission.</h2></div></div><div class="elementor-element elementor-element-20ab233f elementor-widget elementor-widget-spacer" data-id="20ab233f" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-5cd4f510 elementor-widget elementor-widget-heading" data-id="5cd4f510" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default"><a href="http://info.cardinalpath.com/uncovering-PII-pharma-enterprise-case-study">Here is your download.</a></h4></div></div><div class="elementor-element elementor-element-3f41eccf elementor-widget elementor-widget-spacer" data-id="3f41eccf" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-4e244e50 elementor-absolute elementor-widget elementor-widget-image" data-id="4e244e50" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="1024" height="1024" data-src="https://www.cardinalpath.com/wp-content/uploads/CP-Logo-Normal.svg" class="attachment-large size-large wp-image-17721 lazyload" alt="" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1024px; 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--smush-placeholder-aspect-ratio: 1024/1024;" /></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="42750" class="elementor elementor-42750 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-19a91bab elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="19a91bab" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695e1c60" data-id="695e1c60" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-15d4d93a elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="15d4d93a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Thank you for registering.​</h2></div></div><div class="elementor-element elementor-element-30ef3684 elementor-widget elementor-widget-spacer" data-id="30ef3684" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-3d0079a8 elementor-widget elementor-widget-heading" data-id="3d0079a8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default"><a href="https://www.cardinalpath.com/lp/video/automated-reporting-for-government">A unique link will be sent shortly.</a></h4></div></div><div class="elementor-element elementor-element-c2f5249 elementor-widget elementor-widget-heading" data-id="c2f5249" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Paid media spend by Government websites increased a <u>whopping 139% YoY</u> in 2020.<br></h3></div></div><section class="elementor-section elementor-inner-section elementor-element elementor-element-29ad9d2e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="29ad9d2e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e00f558" data-id="1e00f558" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2c66489c elementor-widget elementor-widget-image" data-id="2c66489c" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="1024" height="796" data-src="https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-1024x796.png" class="attachment-large size-large wp-image-41752 lazyload" alt="" data-srcset="https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-1024x796.png 1024w, https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-470x365.png 470w, https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-768x597.png 768w, https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-1536x1194.png 1536w, https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-2048x1592.png 2048w, https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-120x93.png 120w" data-sizes="(max-width: 1024px) 100vw, 1024px" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/796;" /></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43ab9fc6" data-id="43ab9fc6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-45700f6 elementor-widget elementor-widget-heading" data-id="45700f6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default"><b>2020 Online Behavior Live Dashboard</b></h2></div></div><div class="elementor-element elementor-element-2ba5d2e2 elementor-widget elementor-widget-image" data-id="2ba5d2e2" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.cardinalpath.com/lp/download/covid-19-dashboard"> <img width="768" height="117" data-src="https://www.cardinalpath.com/wp-content/uploads/c19dashboard_CTA-Button_accessnow-768x117.png" class="attachment-medium_large size-medium_large wp-image-42039 lazyload" alt="" data-srcset="https://www.cardinalpath.com/wp-content/uploads/c19dashboard_CTA-Button_accessnow-768x117.png 768w, https://www.cardinalpath.com/wp-content/uploads/c19dashboard_CTA-Button_accessnow-550x84.png 550w, https://www.cardinalpath.com/wp-content/uploads/c19dashboard_CTA-Button_accessnow-1024x156.png 1024w, https://www.cardinalpath.com/wp-content/uploads/c19dashboard_CTA-Button_accessnow-120x18.png 120w, https://www.cardinalpath.com/wp-content/uploads/c19dashboard_CTA-Button_accessnow.png 1198w" data-sizes="(max-width: 768px) 100vw, 768px" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768/117;" /> </a></div></div></div></div></div></section></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="42374" class="elementor elementor-42374 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-42588dc4 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="42588dc4" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bbcb335" data-id="3bbcb335" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-52b55e5 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="52b55e5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Message Sent</h2></div></div><div class="elementor-element elementor-element-7783bd51 elementor-widget elementor-widget-spacer" data-id="7783bd51" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-4886243d elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="4886243d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Thank you for registering.</h2></div></div><div class="elementor-element elementor-element-b3ee162 elementor-widget elementor-widget-spacer" data-id="b3ee162" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-7937f1a3 elementor-widget elementor-widget-heading" data-id="7937f1a3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default"><a href="https://www.cardinalpath.com/lp/video/google-ads-201-2-building-display-campaigns-in-google-ads">Watch Webinar Recording</a></h4></div></div><div class="elementor-element elementor-element-460cc935 elementor-widget elementor-widget-spacer" data-id="460cc935" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-3d138bb8 elementor-absolute elementor-widget elementor-widget-image" data-id="3d138bb8" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="1024" height="1024" data-src="https://www.cardinalpath.com/wp-content/uploads/CP-Logo-Normal.svg" class="attachment-large size-large wp-image-17721 lazyload" alt="" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/1024;" /></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="42117" class="elementor elementor-42117 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-7fe22bbf elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="7fe22bbf" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c634a31" data-id="c634a31" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-65e9ec74 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="65e9ec74" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Message Sent</h2></div></div><div class="elementor-element elementor-element-60aa5ea1 elementor-widget elementor-widget-spacer" data-id="60aa5ea1" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-33c25fdd elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="33c25fdd" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Thank you for registering.</h2></div></div><div class="elementor-element elementor-element-421174c6 elementor-widget elementor-widget-spacer" data-id="421174c6" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-8ac99b4 elementor-widget elementor-widget-heading" data-id="8ac99b4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default"><a href="https://www.cardinalpath.com/lp/video/google-ads-201-1-fundamentals-of-display-advertising">Watch Webinar Recording</a></h4></div></div><div class="elementor-element elementor-element-287543be elementor-widget elementor-widget-spacer" data-id="287543be" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-1c5d4459 elementor-absolute elementor-widget elementor-widget-image" data-id="1c5d4459" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="1024" height="1024" data-src="https://www.cardinalpath.com/wp-content/uploads/CP-Logo-Normal.svg" class="attachment-large size-large wp-image-17721 lazyload" alt="" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/1024;" /></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="42037" class="elementor elementor-42037 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-1ddc065b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="1ddc065b" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d2ce9a" data-id="1d2ce9a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-718015aa elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="718015aa" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Message Sent</h2></div></div><div class="elementor-element elementor-element-6150c3c9 elementor-widget elementor-widget-spacer" data-id="6150c3c9" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-66ea268d elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="66ea268d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Thank you for registering.</h2></div></div><div class="elementor-element elementor-element-45b84089 elementor-widget elementor-widget-heading" data-id="45b84089" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default"><a href="https://www.cardinalpath.com/lp/video/watch-google-analytics-201-campaign-tracking">A unique link will be sent shortly.</a></h4></div></div><section class="elementor-section elementor-inner-section elementor-element elementor-element-c1d9208 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c1d9208" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c3d295d" data-id="c3d295d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b14e6d4 elementor-widget elementor-widget-image" data-id="b14e6d4" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="1024" height="796" data-src="https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-1024x796.png" class="attachment-large size-large wp-image-41752 lazyload" alt="" data-srcset="https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-1024x796.png 1024w, https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-470x365.png 470w, https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-768x597.png 768w, https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-1536x1194.png 1536w, https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-2048x1592.png 2048w, https://www.cardinalpath.com/wp-content/uploads/covid-19-screenshot-120x93.png 120w" data-sizes="(max-width: 1024px) 100vw, 1024px" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/796;" /></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2249da" data-id="d2249da" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1d8d6f2 elementor-widget elementor-widget-heading" data-id="1d8d6f2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default"><b>2020 Online Behavior Live Dashboard</b></h2></div></div><div class="elementor-element elementor-element-80f2d74 elementor-widget elementor-widget-image" data-id="80f2d74" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.cardinalpath.com/lp/download/covid-19-dashboard"> <img width="768" height="117" data-src="https://www.cardinalpath.com/wp-content/uploads/c19dashboard_CTA-Button_accessnow-768x117.png" class="attachment-medium_large size-medium_large wp-image-42039 lazyload" alt="" data-srcset="https://www.cardinalpath.com/wp-content/uploads/c19dashboard_CTA-Button_accessnow-768x117.png 768w, https://www.cardinalpath.com/wp-content/uploads/c19dashboard_CTA-Button_accessnow-550x84.png 550w, https://www.cardinalpath.com/wp-content/uploads/c19dashboard_CTA-Button_accessnow-1024x156.png 1024w, https://www.cardinalpath.com/wp-content/uploads/c19dashboard_CTA-Button_accessnow-120x18.png 120w, https://www.cardinalpath.com/wp-content/uploads/c19dashboard_CTA-Button_accessnow.png 1198w" data-sizes="(max-width: 768px) 100vw, 768px" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768/117;" /> </a></div></div></div></div></div></section><div class="elementor-element elementor-element-55f56263 elementor-widget elementor-widget-spacer" data-id="55f56263" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="41550" class="elementor elementor-41550 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-29effe5b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="29effe5b" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f40731c" data-id="4f40731c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-60f720ce elementor-widget elementor-widget-spacer" data-id="60f720ce" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-1a1389e2 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="1a1389e2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Thank you for your submission.</h2></div></div><div class="elementor-element elementor-element-332256c9 elementor-widget elementor-widget-spacer" data-id="332256c9" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-70720ed elementor-widget elementor-widget-heading" data-id="70720ed" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default"><a href="https://www.cardinalpath.com/lp/covid-dashboard-page"><b>Click Here to access the report.</b></a></h4></div></div><div class="elementor-element elementor-element-3425d642 elementor-widget elementor-widget-spacer" data-id="3425d642" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-5383adf3 elementor-absolute elementor-widget elementor-widget-image" data-id="5383adf3" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="1024" height="1024" data-src="https://www.cardinalpath.com/wp-content/uploads/CP-Logo-Normal.svg" class="attachment-large size-large wp-image-17721 lazyload" alt="" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1024px; 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--smush-placeholder-aspect-ratio: 1024/1024;" /></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="36909" class="elementor elementor-36909 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-50516d34 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="50516d34" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bfc942d" data-id="3bfc942d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-74bd92f3 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="74bd92f3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Thank you for registering.</h2></div></div><div class="elementor-element elementor-element-8a1b002 elementor-widget elementor-widget-spacer" data-id="8a1b002" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-42415bcb elementor-align-center elementor-widget elementor-widget-button" data-id="42415bcb" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.cardinalpath.com/lp/video/google-analytics-ask-me-anything"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text"><b>Watch Video</b></span> </span> </a></div></div></div><div class="elementor-element elementor-element-3fafb2e3 elementor-widget elementor-widget-spacer" data-id="3fafb2e3" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-473ece06 elementor-widget elementor-widget-text-editor" data-id="473ece06" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h6>Cardinal Path is continuing with its series of free training. Next we are conducting training on <b>Google Data Studio</b>. Check it out <strong><a href="https://www.cardinalpath.com/lp/register/google-analytics-data-studio">here</a></strong>.</h6></div></div><div class="elementor-element elementor-element-78ea548a elementor-absolute elementor-widget elementor-widget-image" data-id="78ea548a" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="768" height="1" data-src="https://www.cardinalpath.com/wp-content/uploads/CP-Logo-Normal.svg" class="attachment-medium_large size-medium_large wp-image-17721 lazyload" alt="" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768/1;" /></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="34432" class="elementor elementor-34432 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-778c6265 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="778c6265" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2add1390" data-id="2add1390" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7f1255a8 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="7f1255a8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default"><a href="https://www.cardinalpath.com/lp/video/google-data-studio-lab-part-1">Thank you for registering.</a></h2></div></div><div class="elementor-element elementor-element-7a74cf3a elementor-widget elementor-widget-spacer" data-id="7a74cf3a" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-dabde89 elementor-widget elementor-widget-text-editor" data-id="dabde89" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default elementor-inline-editing pen" style="font-size: 31px; font-style: normal; font-weight: 600; color: #222222; line-height: 1.2em;" data-elementor-setting-key="title" data-pen-placeholder="Type Here..."><a href="https://www.cardinalpath.com/lp/video/google-data-studio-lab-part-1"><span style="font-size: 15px; font-style: normal; font-weight: 400; color: #3a3a3a; white-space: normal;">You can view the video here.</span></a></h2></div></div><div class="elementor-element elementor-element-cf95a8f elementor-widget elementor-widget-text-editor" data-id="cf95a8f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h6>Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.</h6><h6>Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.</h6></div></div><div class="elementor-element elementor-element-1cbcf62 elementor-align-center elementor-widget elementor-widget-button" data-id="1cbcf62" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.cardinalpath.com/lp/register/webinar-google-analytics-ask-me-anything"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text"><b>Know More</b></span> </span> </a></div></div></div><div class="elementor-element elementor-element-3cb86328 elementor-absolute elementor-widget elementor-widget-image" data-id="3cb86328" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="768" height="1" data-src="https://www.cardinalpath.com/wp-content/uploads/CP-Logo-Normal.svg" class="attachment-medium_large size-medium_large wp-image-17721 lazyload" alt="" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 768px; 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