OK, so we may not be stranded on the Red Planet facing the life or death dilemma of how to harvest astrobiological potatoes in order to survive, but to some marketers, making sense of all their data can feel like a challenge of a comparable weight. 

In my latest Martech Today article, I share with you ten ways to use data to “science the s**t” out of marketing using the latest data science and machine learning techniques. You can check it out here.

The article touches upon a selection of powerful data science approaches that we’ve developed and executed for clients, and covers ten key data science concepts, including forecasting with machine learning, churn analysis to aid in customer retention, media mix modeling and more.