Tree visualizations, integrating GA & GWO, and usability best practices – Monday November 2nd Round

November’s here, Halloween is over, and winter is settling in. Soon we’ll be in the “black when I get in, black when I go home” stretch. Great for energy levels.

Fortunately our new office is nice and bright.

Last week was packed, so this week we have a packed roundup. We’ve got Google Analytics Tree visualizations, integrating GA & GWO, and usability best practices. Oddly not a whole lot of technology posts, which was disapointing

Internet Marketing and SEO

We start the week with a series of three posts, first this post on call tracking by David Mihm, which resulted in this reponse from Bill Dinan, and which Mihm then responded to. The subject is call tracking and SEO, with Mihm arguing that while it’s a good idea, it isn’t functional, and Dinan arguing for it. A pretty enlightening read.
Next up, an interview with David Berkowitz of 360i on mobile social marketing.

Technology

Nettuts, remember them? We havent posted anything from there in a while. This week they have dragable elements with persistance using jQuery. A pretty cool idea.

Web Analytics

From the horses mouth, how to create tree map visualizations with the Google Analytics API and App engine.
And from the horses other mouth integrating Google Website Optimizer with Google Analytics in order to do multi-metric conversion testing, etc.
What on earth does “from the horses mouth” mean anyhow?

Web Usability

From Forum One, creating usable content. This post goes over some usability best practices, useful for designers or engineers without a user centered design background.
Same as above, but this time from Smashing, Increasing Online Sales: Simple Usability Problems To Avoid.

Miscellaneous links of the week:

It’s official, the web is getting truly globalized. ICANN has approved scripts in urls based on Hebrew, Hindi, Korean and others.
Canada’s at it again! Facebook as changed its privacy policy to fit with the Canadian privacy commissioners demands. First it was modern warfare, now it’s internet privacy: Canada, showing that it’s not totally irrelevant in the modern world.