Press release – Stéphane Hamel joins Cardinal Path

April 28, 2011 – CARDINAL PATH ANNOUNCES ANOTHER KEY ADDITION TO ITS GROWING TEAM OF DIGITAL ANALYTICS AND ONLINE MARKETING SPECIALISTS.

Cardinal Path is excited to announce the addition of web analytics thought leader and evangelist Stéphane Hamel as Director, Strategic Services.

Among his many achievements, Stéphane is the creator of the WASP web analytics solutions profiler, the Online Analytics Maturity Model, and the gaAddons collection of Google Analytics tools.

As owner of the web analytics firm Immeria, Stéphane grew the company into a world-wide community of web marketers and consulted for several Fortune 1000 companies. WASP was sold to customer service measurement company iPerceptions in October 2009.

“I’m absolutely thrilled to join a great team with unprecedented expertise and a unique presence across North America.” Stéphane said.

In his new role at Cardinal Path, Stéphane will create innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.

“Adding Stéphane to our team solidifies Cardinal Path’s market position as a leading pure play web analytics and digital marketing firm,” said Cardinal Path co-founder and senior partner Alex Langshur. “We’re assembling a group of thought leaders with deep experience across a variety of marketing verticals and we’re excited about what they can accomplish together for our clients.”

Background

The creation of Cardinal Path was announced in March 2011 at eMetrics San Francisco with the merger of web measurement and marketing leaders PublicInsite, VKI Studios, and WebShare. The merger is expected to be finalized in Q4 2011.

Stéphane obtained an MBA specializing in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics. He also teaches the Award of Achievement in Web Analytics and Fundamentals of Business Analysis classes at the University of British Columbia.

He was among the first to receive the title ‘CWA’ as a Web Analytics Association-certified web analyst and was awarded the WAALTER Award for Leadership and Technical Excellence from the Web Analytics Association.

Media Contact:

Stéphane Hamel, MBA, CWA
Director, Strategic Services –Cardinal Path.com
shamel@cardinalpath.com
Office 623-399-4924
Mobile 418-454-2637
@immeria