Last week we talked about using Google Analytics to do some early keyword research. This week, we’re going to look at how to understand the performance of keywords.
Understanding which keywords generate high and low profit margins will allow you to set keyword Cost-Per-Click levels and help to you understand where to distribute your budget. This kind of information can be essential to getting your campaigns off on the right track and help profitability from the start of the project. Knowing the keywords that have high profit margins will help you establish your priorities when constructing your campaigns.
Review product/service performance
Export data to a spreadsheet for additional analysis
Use second dimension to get more insights
Use Pivot View in report to get more detailed information. Scroll to view hidden columns.
Come back next week and when will we look at measuring content performance.
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