Web Analytics

New Google Analytics Social Reports

This morning Google announced the next step in their social media strategy: three new social media reports surrounding social value. These three include the social value report, the social sources report and -perhaps most exciting – the social plugins report.

The Conversions Report

While previously you might be able to set an advanced segment, check sources and list conversion from there, this new report makes it as easy as the click of a button. Now you can see what goals are converting with assistance from social channels.

Social Sources

While this one seems a little lackluster at first (you could see aggregate traffic with advanced segments after all), however it also provides the ability to see social visitor flow, which may end up being an incredibly useful feature.

Social Plugins

This is the meat and bones of this set, giving you a summary of off-page social actions. This gives you an idea of what kind of content is popular across social groups. You can see what was shared, where, how, and comments.  Basically, this is the social report everyone was waiting for.

The only question is how useful this is when Facebook and Twitter, two of the largest social media sites, aren’t social data hub members. Not to mention that I think we’re going to notice huge discrepancies between social media networks. Still, it should lead to some amazing data analysis opportunities.

Author

kclark

Share
Published by
kclark

Recent Posts

The Power of AI in DV360: Maximizing Performance and Efficiency

AI features in paid media are continuing to become the norm; and leveraging AI features…

2 days ago

Beyond the Dashboard: Why Your Google Analytics Isn’t Driving Real ROI

Are you questioning why your Google Analytics data isn't driving a noticeable return on investment?…

4 days ago

Why AI Traffic Is Skewing Your Analytics (And How to Fix It)

Google’s recommended AI referrer custom channel rules are a necessary evolution in analytics to better…

3 weeks ago

This website uses cookies.