This MarTech Today article gives actionable advice for kickstarting any media measurement program.
Danika Law
Danika is a Consultant with Cardinal Path's Data Science team. She has expertise in R and SAS, and has a strong passion for statistical modelling.
She holds a Bachelor's degree in Mathematics and Statistics from the University of Victoria, where she learned time series analysis, multivariate analysis, and other data analysis techniques.
In her free time, Danika enjoys playing board games, hiking, and making music in Vancouver, BC.