eMetrics New York – Stéphane Hamel at ‘Roadmap to Online Analytics Success’, ‘KPI Clinic’ and More

Stéphane is on the circuit, giving three presentations at eMetrics this week, and if you’re in New York you should stop by and see them. there will be information on GA premium, common GA errors, the usual “key features of analytics success”, and of course the ever popular Online Analytics Maturity Model.

From the eMetrics New York site:

Road Map to Online Analytics Success – October 18th

This workshop will go through an assessment of your online analytics goals and objectives from a business, marketing and web executive’s point of view. You will learn about the critical success factors and the process that will enable you to plan for future advancement. At the end of this workshop, you will have learned:

A method to do a strategic evaluation of your current and desired situation.
How to leverage the six critical process areas of a data driven organization.
Tips & tricks to define realistic objectives aligned with your business…how to measure & achieve them!
How to identify areas requesting more investment and energy.
How to communicate effectively, be a change agent and overcome political storms.
Several real-life examples, failures & successes.

KPI Clinic, The Doctors Are In – October 20th

Co presented with: June Li, Founder and Managing Director of ClickInsight; and Angie Brown, Web Analyst for IBM.

There’s much talk about KPIs and how they need be relevant to business outcomes, be few in number and drive action. But many people struggle putting the strategy into practice. Submit your KPI’s and your strategy problems and let the Doctors diagnose your situation. Three leading marketing metrics experts will discuss what makes a good KPI and then offer advice, guidance and recommendations. Your KPI’s will be on the examining table if you submit them in advance (by September 30) toKPI@ClickInsight.com.

Measuring Your Organization’s Web Analytics Maturity – October 21st

Back by popular demand, Stéphane steps back from traditional web analytics tactics and looks at the key drivers of successful analytics practices. From the essence of analytics (driving business success) to the most optimal and realistic approach to web analytics, Stéphane presents the Online Analytics Maturity Model – a holistic approach being adopted by practitioners, consultants and vendors worldwide as an effective approach to optimizing your online marketing optimization practices.

Kent Clark

Some have compared him to the Dalai Lama, others to Kublai Kahn. When he isn't teaching third world children how to purify water with nothing more than a plastic bottle and a garden hose, he is creating mad waves for surfers off the west coast with little more than a paddle. Some say there is a boat involved, others that he walks on water. Little is known about his background. he appeared from nowhere 15 years ago and claims heritage from a land with neither want not need. He makes little comment, stating only that it was a pretty cool place. Fire does not burn him, cold does not hurt him. Words could... but they don't. When he passes, pedals fall off branches. When he speaks, hair tugs at skin, pulling just slightly in his direction. He does not sleep but he does dream. He has muscled his way into the lives of the famous and whispered his way into their hearts. And in the wee hours he plays oboe softly, as if to sooth the night to sleep.