Technology Services

Email Opt-In at Hotwire.com: No Means Maybe?

I recently booked a flight on Hotwire.com. Overall, the process was impressively user friendly. But there was one thing that…

16 years ago

SEO Missed Opportunities: Calendars.com

Previously we reviewed websites of different merchant type companies. Some of them have a chain of retail stores or use…

16 years ago

Subject lines: Everything you know may be wrong. Part 2–setting up the test

The week before last we asked whether simplification of our email newsletter's subject line might result in a greater open…

16 years ago

How to build a community, png optimization and great billboards – Monday July 20th Roundup

Monday again? Already? Yep, and another roundup. We also started work on our new office, and you can find pictures…

16 years ago

Part 2/3. Google Analytics & Paid Solutions. How Free Enterprise Features Augment Paid Solutions

In part 1 of 3 we learnt why Free is not, necessarily, a 4-letter F word.The strengths and weaknesses of…

16 years ago

Low Cost Usability Testing: Does UserTesting.com Deliver?

I was recently invited to run a sample usability test with UserTesting.com. They claim to offer "The fastest, cheapest way…

16 years ago

SEO Missed Opportunities: AutoZone

This week let's take a look at AutoZone Inc. AutoZone sells auto replacement parts and accessories through a chain of…

16 years ago

Subject lines: Everything you know may be wrong. Part 1

Back in 2007 Mailchimp ran an article on what headlines achieved the highest open rates. They cited "[companyname] sales &…

16 years ago

Lies, damnable lies, and statistics 2 – Monday July 13th Roundup

Wow big week last week. Lots of work, plus our office had our Fifa 200x (I don't really know which…

16 years ago

Tips Tricks, Traps and Tools: #4.1 of many: Understanding Direct Visits in GA & Web Analytics : UDVs

Direct Traffic - Top of the List Direct visitors may be your most valuable. Keeping track of them makes sense.…

16 years ago

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