Strategy

3 Changes That Will Re-make Your Analytics

Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of…

9 years ago

Running Semi-Automated Tasks on Google Analytics

As a web analytics and implementation consultant with Cardinal Path, I work with enterprise-level clients with many properties and hundreds of…

9 years ago

5 Ways Just About Anyone Should Be Leveraging Predictive Analytics

  "Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical…

9 years ago

A Lifeboat for CMOs Adrift in Data

A recent article in CMO.com quotes Omnicom CEO Jonathan Nelson saying, “We have too much data, and not enough people”.…

9 years ago

Centralized Analytics Teams: Get the Most Business Impact Out of Your Analytics

At E-Nor, we get to interact with the best clients on earth (and off planet!). They all have different needs…

9 years ago

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