Search Engine Marketing

Google Expands Snippets for Organic Search Results, Longer Meta Descriptions Allowed

In November of 2017, webmasters noticed longer meta descriptions appearing in Google’s search results pages (SERPs). In December, this was confirmed by representatives of Google (John Mueller and Danny Sullivan) to be a recent change in how search results are displayed. For many years, the meta description tag has been known to allow approximately 156 … Read Full Post

Soul-Searching at the SMX Search Marketing Expo

Cardinal Path blog post

“Change is good… Change is inevitable.” I repeat this silently to myself, every time Google announces their latest change to the AdWords platform. As is the case when too many changes are happening at once, it’s important to take a step back to do  some soul searching – which is exactly what I did last … Read Full Post

Expanded Text Ads from Google

Google has recently announced that Expanded Text Ads are coming to AdWords. This is very exciting news, because it means that advertisers like you and I will finally have enough room to write compelling ads! In this post, we’ll talk more about why Google is making the change, what it will mean for you, and … Read Full Post

15 Tools For SEM Competitive Analysis

Competitive Analysis

Competitive analysis is a crucial part of a successful SEM strategy. Below are 15 tools that can help you gain insights on your competitors SEM efforts. Adbeat provides sets of dashboards and reports for competitive analysis with focus on contextual advertising. Features: Highlights: Covers Google Display Network, MSN Content Network, Doubleclick, Adsonar, Pulse360 … Read Full Post

7 Keyword Match Type Tips

keyword match type funnel

The match types you choose for your paid keywords can have a huge impact on performance. If you read my post a few weeks ago, then you already know how AdWords match types work.  These are seven match type tips based on my experience working with accounts and teaching AdWords trainings. Use multiple match types in … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).