Google Analytics

Enhanced Google Analytics Tracking for Video Publishers

Is your investment in video generating ad revenue, decreasing support costs, or providing an engaging end-user experience overall?Regardless of the…

7 years ago

11 Tactics for TV Attribution with Google Analytics and Google Cloud Platform

Definitive, comprehensive TV attribution remains quite challenging, but with a wide range of tips and tactics from E-Nor's consultants and…

7 years ago

Monetizing e-commerce transactions for non e-commerce websites

The higher education website you manage is generating revenue, but how much? If you manage websites or digital campaigns for…

8 years ago

Integrating the User Journey with Google Analytics: Three Offline Business Cases

It may be fair to characterize Measurement Protocol as the most "universal" aspect of Google Universal Analytics. This special capability…

8 years ago

Google to Sunset Support for Google Analytics Services SDK, Transitions Mobile Analytics to Firebase

If you had a Google Analytics property receiving data from a Google Play Services SDK, you might have gotten an…

8 years ago

Google Signals and Cross-Device Reporting

With ever-increasing frequency, our clients seek to gain a deeper understanding of their customer's complete journey to conversion. In this…

8 years ago

Announcing the Google Analytics Nanodegree program with Udacity!

After months of planning, coordination and collaboration, the wraps are off: Udacity has just announced the availability of their new…

8 years ago

Complete Guide to Campaign Tracking for Mobile Apps

To measure and increase the success of your mobile app development efforts, you need to understand the sources that are…

8 years ago

Cardinal Path and Merkle to Partner on Delivery of Analytics 360

Cardinal Path has entered into an agreement with Merkle, a global, technology-enabled performance marketing agency, and part of the Dentsu…

8 years ago

[Video] Profiles in Analytics: Rob Tyrrell

E-Nor's Josh Katinger chats with analytics, testing and optimization expert Rob Tyrrell about his career path in the analytics industry.…

8 years ago

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