doubleclick

Google Announces “Google Marketing Platform” Combining DoubleClick and Google Analytics 360

Today Google announced the combination of its Google Analytics 360 and DoubleClick product suites into a uniformly branded entity called…

6 years ago

Evaluating DoubleClick DCM Campaign Performance in Google Analytics

When DoubleClick DCM is integrated with a Google Analytics 360 (GA360) property, you enable access to rich campaign performance data…

6 years ago

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