Digital Marketing

Entrepreneurs – Success Golden Nuggets!

On June 14, I attended a networking event hosted by OPEN Silicon Valley. It was an all day event with…

17 years ago

Dealing with PPC Goals and Outcome Measures

There has been a lot of talk these days about the importance of setting goals and measuring outcomes in PPC.…

17 years ago

AMA webinar questions and answers #7 – Why Choose One Keyword for a Landing Page?

Q: On you previous screen why did you choose one keyword? I think I missed your reasoning. A: This was…

17 years ago

AMA webinar questions and answers #6 – Using Seo to Drive Traffic to a Landing Page.

Q: Can we create one off landing pages specific to an industry and use SEO to drive traffic, with the…

17 years ago

Website Optimizer A/B Tests QA from the AMA webinar

Q: Is an A/B test an A combination, B combination and the original, or is one of the options the…

17 years ago

AMA webinar questions and answers #5 – How does adlabs get demographic data?

Q: How were you determining the demographics per individual query? A: The information was being determined by using the Adlabs…

17 years ago

VKI Studios' AMA OnDemand Webinar: "Landing Page Optimization…" now available

If you missed VKI Studios live AMA webinar featuring Tom Leung of Google and John Hossack of VKI Studios, it…

17 years ago

Confessions of a Google Website Optimizer Addict

"My name is Michael and I am a Google Website Optimizer... oholic?" Yes, I'll admit it: I find my self…

18 years ago

Scientific Advertising: Thanks to Google Website Optimizer, it's a reality at last!

My background is in advertising. Many years ago, I read the classic book by Claude Hopkins, Scientific Advertising. The crux…

18 years ago

Google AdWords Management | Building Better Ad Groups

Google AdWords consists of four basic elements: campaigns, Ad Groups, keywords and Ad Text. Briefly, campaign settings examine 7 critical…

18 years ago

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