Digital Marketing

Email Marketing: Why permission?

We've always said that "permission" is one of the most crucial aspects of your email marketing campaign. Usually people consider…

16 years ago

Further Evolution of Google Website Optimizer

Just a couple of weeks ago, I blogged about some cool new GWO features. This week, Google released two more.…

16 years ago

Crash Course on Persuasive Web Design — Right Here at VKI Studios

On November 12th, I'll be leading a day-long seminar on Persuasive Web Design. The seminar is called "The Art and…

16 years ago

Persuasive Web Design, Part 5: Beware of Offering Too Much Choice

It's great to have choice. But as with so many other things, too much choice can be a bad thing.…

16 years ago

Persuasive Web Design, Part 3: Look and Act Like Your Target Group

We are more likely to respond positively to — and be persuaded by — people we like. And guess who…

16 years ago

Persuasive Web Design, Part 2: More Usable Is Not Always More Effective

We recently concluded some interesting A/B/n tests for an online driving school's landing page. I thought I'd share the results,…

16 years ago

Free Google Webinar – Planning & Running Your First Website Optimizer Experiment

Google and WebShare's David Booth are teaming up to offer a free webinar on Thursday, September 24, 2009 at 10:00…

16 years ago

Metrics, Your Key to Email Marketing Success

So you’ve finally decided to publish a newsletter or regularly send updates about the latest and greatest deals on your…

16 years ago

The Evolution of Google Website Optimizer: 3 Great New Features

It's nice to see our friends at GWO are listening. Just in the past week or two, they've made three…

16 years ago

Augmenting email with social media – No Exact Target Edition – Pt.1

So following on the heels… or perhaps in the footprints of last month's "Exact Target Social sharing: Augmenting email with…

16 years ago

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