Personalization can do a lot to help an email campaign. Split tests regularly show that personalization options hugely increase email…
Over the past couple of years, I've been shifting my focus from creating sites that are merely "usable" to creating…
Over the last week a couple coworkers, clients and I have been discussing the effectiveness of email campaigns that we've…
Two weeks ago, I wrote about the importance of making the user experience a core value. Today I'd like to…
While writing a post on the roles of personalization in email marketing I came across an interesting series of studiesover…
For years, I believed my mission as a usability professional was to act as a user advocate. In fact, "User…
I was putting the finishing touches on our VKI Newsletter today when I noticed that we still had 10 ExactTarget…
If you're serious about bringing usability practices into your organization, there's something you need to know before you even get…
Maybe it's because I do an email newsletter, maybe it's because I write blog posts, maybe its because I love…
Even die-hard web usability zealots agree that being easy to use is just a starting point. To be truly effective,…
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