This past year has seen a major evolution in the features and functionality of Google’s BigQuery, and last week, Google…
Conversion rate is great, but connect the dots between customer data and marketing performance data for true insight At this…
BigQuery is a game-changer for enterprises that are trying to figure out how to put their vast data to good…
It’s been a year since we held the last Google BigQuery webinar and a lot has changed in terms of…
In this post, originally published by Marketing Land on July 20th, 2015, Nick Iyengar, Cardinal Path’s Associate Director of Digital Intelligence,…
Why choose one analytics platform over another? Knowing what you can achieve with some of the best-in-class analytics platforms and…
One of the biggest challenges for digital marketers today is being able to connect the dots as consumers increasingly engage…
Recently, the Huffington Post published an article with the 12 Major Mistakes Companies Make with Big Data. Among the members of the…
Why choose one analytics platform over another? Knowing what you can achieve with some of the best-in-class analytics platforms and…
Last week Cardinal Path teamed up with the American Marketing Association to deliver a webinar on digital’s hottest topic: Programmatic Media…
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