A Guide to Understanding Acquisition Reports in GA4
Reading Time: 4 minutesUnderstanding customer acquisition has been one of the primary use-cases for Google Analytics for about as long as GA has existed. There’s a good chance
Reading Time: 4 minutesUnderstanding customer acquisition has been one of the primary use-cases for Google Analytics for about as long as GA has existed. There’s a good chance
Reading Time: 4 minutesThird-party cookie deprecation (3PCD) in Chrome — the final step into the so-called “cookieless future” — is all but upon us. Google deprecated 3PCs for
Reading Time: 5 minutesWhat is Attribution? One of the primary reasons companies invest in marketing analytics is the desire to understand the “customer journey” — and how various
Reading Time: 2 minutesToday’s display and video programmatic media landscape is complex. Among a slew of privacy challenges and deadlines arising, new DSPs and publishers continue to emerge,
Reading Time: 4 minutesWhen it comes to digital analytics, the ability to swiftly answer ad hoc questions is a baseline requirement for marketers and analysts. Google Analytics 4 (GA4)
Reading Time: 4 minutesMany organizations working through the process of “migrating” from Universal Analytics (UA) to Google Analytics 4 (GA4) have been focused on questions of data collection.
Reading Time: 4 minutesIn the realm of digital analytics, businesses are constantly seeking ways to extract meaningful insights from the vast sea of data generated by online activities.
Reading Time: 3 minutesIn today’s regulatory environment surrounding the collection and management of customer data, safeguarding sensitive information is a paramount concern for organizations. As the most widely-used
Reading Time: 5 minutesNow that Universal Analytics (UA) is in the rearview mirror for everyone except 360 customers, many organizations are asking how they can maximize the value
Reading Time: 3 minutesChrome has taken the first step in deprecating cookies. 1% of Chrome users globally no longer have access to 3PC as of last week. Google
Reading Time: 5 minutesSpecial thanks to Rahul Marupaka, Manager of Analytics Implementations at Merkle | Cardinal Path, for his collaboration and contributions on this article. Apple released the
Reading Time: 2 minutesIn a major development for the digital analytics industry and for data privacy practices, the European Commission announced on Monday that it has determined that
Reading Time: 5 minutesAs the digital analytics industry has matured over the last several years, one general trend has been that it’s become progressively easier to manage the
Reading Time: 4 minutesThe future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations, market fragmentation, and rise of
Reading Time: 4 minutesServer-side tracking is an approach to data collection that has been gaining popularity in recent years for a variety of reasons. There are many benefits
Reading Time: 3 minutesIn December 2022, the U.S. Department of Health and Human Services (HHS) updated its guidance on the use of tracking technologies by HIPAA-covered entities and
Reading Time: 5 minutesRecently, we’ve been writing a lot about the trend of in-housing in digital marketing and technology infrastructure (advertising technology specifically). It is a trend with
Reading Time: 2 minutesWe are thrilled to share the news of the Merkle | Cardinal Path and Optimizely partnership. This partnership brings together two industry leaders in the
Reading Time: 5 minutesStarting July 1, 2023, standard Universal Analytics (UA) properties will stop processing any new hits. This will be in line with Google’s plan to sunset
Reading Time: 2 minutesGoogle has officially confirmed today that Optimize, as a product within the Google Marketing Platform, will be sunsetted as of Sep 30, 2023. That includes
Reading Time: 2 minutes
Reading Time: 2 minutes
Reading Time: 4 minutes
Reading Time: 3 minutes
Reading Time: 2 minutes
Reading Time: 2 minutes
A free, one-day virtual conference for data-informed marketers. Practical strategies delivered by the top minds in martech, digital marketing, analytics, and data science.
Access On-Demand
This website uses cookies.