CP Marketing

Structuring an Enhanced Ecommerce Measurement Framework

For online retailers, Google Analytics Enhanced Ecommerce can serve as a magnifying glass into your users' shopping behaviors. Significant optimizations…

7 years ago

Data Exploration with Data Studio Explorer

If you are looking at a data set for the very first time and wondering where to start or trying…

7 years ago

Getting Started with Lifetime Value Analysis

The Pareto Principle states that, for many events, roughly 80% of the effects come from 20% of the causes. The…

7 years ago

Google Tag Manager Naming Guide

Good governance begins with good naming.Google Tag Manager is a great tool for enhancing your tagging workflows, but the actual…

7 years ago

How to Design an Effective Knowledge Management Strategy for Your Organization

What if your lead analyst wins the lottery tomorrow?The scenario could play out in many ways. Maybe the analyst's passion…

7 years ago

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