To understand which marketing channels have the largest impact on conversion, attribution is often used as the go-to approach. Whether…
Cardinal Path's David Booth outlines five key areas that marketers can address to start optimizing their media investments, and demonstrating…
As marketers continue to grapple with assessing every channel and marketing touchpoint, it’s important to note -- attribution data needs…
There is a design principle known as KISS: Keep it simple, stupid: We should aim to keep systems, models, and solutions…
Attribution is used to determine which marketing events contribute the most (and most often) to sales conversions. But in almost…
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