We hear the jargon at every conference: predictive, programmatic, personalization, lifetime value, DMPs, right-message-right-person-right-time and so on. Little wonder then…
Digital marketing and analytics tools help marketers get a better understanding of user behavior through data collection and reporting, but…
If you’re like most marketers, you are challenged to keep up with the advances in marketing technologies and techniques. The…
Continuously dropping advertising rates are the reason why so many print magazines and newspapers are struggling and disappearing from the…
A recent article in CMO.com quotes Omnicom CEO Jonathan Nelson saying, “We have too much data, and not enough people”.…
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