Alex Langshur

Alex is Founder and co-CEO of Cardinal Path, a premier digital data analytics firm working with the world’s leading organizations to create, implement and action advanced analytics. He previously founded and led PublicInsite, an analytics firm, prior to its merger to form Cardinal Path.

Alex is the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program. He is a frequent speaker at conferences and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.

Alex lives in Boston with his wife, two sons and golden retriever.

Posts by: Alex Langshur

Google Partners Academy: Podcast for Agencies

  I am stoked to announce a newly launched podcast series, “Podcast for Agencies”, created in collaboration with Google Partners. I’ve been toying with the idea of a podcast that focuses on the issues of building and growing an Agency for a long time, and through our work with Google Partners it became clear that … Read Full Post

Cardinal Path

Surprisingly Low Tag Management Solution (TMS) Adoption Among Top 500 Online Retailers

Use of Tag Management Systems (TMS) in retail

Cardinal Path just released its first bi-annual review of the state of digital marketing analytics tools among the top 500 online retailers. We looked at both the use of web analytics tools as well as tag management systems (TMS). While the results for the web analytics were somewhat predictable (with some nuances, Google Analytics essentially … Read Full Post

Cardinal Path



Cardinal Path has been named a finalist for the Most Influential Industry Agency/Vendor of the Year in the Digital Analytics Association’s (DAA) annual recognition of the people and organizations that have made a significant impact on the industry. ‘’We’re in extremely good company as a finalist in this year’s DAA awards and I extend a … Read Full Post

Cardinal Path

Solving the Big Data Talent Shortage

You don’t have to circulate very far in a room full of data analytics executives to understand that one of their top concerns is where to find the talent necessary to staff their constantly evolving ventures. The statistics alone are enough to induce a personnel headache: the McKinsey Global Institute has projected that by 2018, … Read Full Post