Alex Langshur is the Alliance Chief Growth Officer for dentsu’s global Google tech practice. He is focused on creating joy and competitive advantage for clients by raising their digital maturity through deployment of advanced tech & creative solutions built on the Google stack. Prior to his current role, he was founder & co-CEO at Cardinal Path, a data and analytics consulting firm & the worlds largest reseller of Google Analytics 360. Alex is the past President and a Director Emeritus of the Digital Analytics Association (DAA), has taught digital analytics at the University of British Columbia, and keynoted numerous digital marketing conferences around the world. He currently splits his time between Boston & the Berkshires, where he lives with his wife, two sons and golden retriever.