Advanced Analysis & Insights
Empower your business with deep, predictive analytics and intelligent decision-making. Break data silos, uncover valuable insights, and optimize performance at scale.
What We Offer
Analytics Services
Time-boxed sprints and deep dives to rapidly uncover actionable insights.
Continuous monitoring and optimization of user experience across all touchpoints with regular insights and
recommendations to enhance customer journeys.
Dashboards and Integrated Solutions
Executive-level dashboard development that transforms complex data into actionable visualizations.
Provides real-time access to strategic insights for decision makers.
Multivariate Testing
Comprehensive testing programs evaluating multiple variables simultaneously.
Enable data-driven optimization of user experience and marketing performance.
Scenario Planning
Advanced analytical modeling and forecasting to prepare for changing market conditions.
Utilize what-if analysis and predictive insights for strategic planning.
Our Toolkit
An automotive client struggled to measure digital influence on revenue and identify key website actions driving performance. We built a model that established the percentage of digitally influenced revenue and identified specific website actions that predict revenue, along with their relative importance and dollar values. The client optimized paid media toward these leading indicators and prioritized UX testing, resulting in significant ROAS improvements.
+80%
Increase in Return on Advertising Spend
$20M+
Revenue increase from Experience Optimization Tests
-15%
Reduction in Time Spent on Data-Informed Planning
Featured Content
Unlocking the Full Potential of Amplitude Analytics with the Browser SDK
Reading Time: 3 minutesOne of the first decisions a new Amplitude client must make is how to ingest data into the platform. Amplitude supports a variety of ingestion
Transform with Google: Accelerate with AI
Reading Time: 2 minutesA Recap of the Merkle Cardinal Path & Google NYC Event – Nov 20, 2025 On November 20th, Merkle Cardinal Path and Google hosted an
Merkle Americas Becomes Amplitude’s First North American Reseller
Reading Time: 2 minutesWe’re thrilled to announce that Merkle Americas has officially agreed to become the platform’s first-ever reseller in North America. This partnership enhances and expands the
Take your data analysis to the next level
Connect with our team to discuss your analysis needs
