Press Releases


Chicago, IL: August 26, 2013 — Cardinal Path, the premier, independent digital data analytics firm and the #1 global reseller of Google Analytics Premium, today announced that leading data and analytics expert Allison Hartsoe will be joining the company as Group Director of Digital Intelligence effective September 7, 2013.

In this newly created role, Hartsoe will be charged with bolstering the firm’s digital intelligence practice – focusing on new business development and constructing and growing a cross-functional digital intelligence team of experts.

“With an extensive background in digital analytics and strategy, Allison is certain to be a driving force within Cardinal Path’s expanding digital intelligence division,” said Andrew Swinand, CEO, Cardinal Path. “Her vision and voice will provide ample learning to the team, and provide a great service to our growing client roster.”

When asked about the decision to join the independent data and analytics firm, Hartsoe noted, “Cardinal Path is on a phenomenal growth curve which I find exciting and inspiring. Now, not only do I get to help formulate and deliver the digital analytics products demanded by our industry, but as a senior member of the team, I am privileged to help grow the skills and capacity of this smart and talented team.”

Hartsoe was previously VP of Analytics at Ernst & Young’s Semphonic, a web analytics consultancy, where she led several of their largest engagements including Genentech/Roche, GlaxoSmithKline and Nike. During this time, Hartsoe provided clients with digital transformation strategies – outlining and architecting the way in which to land meaningful data, create processes to continually add in new data, and accelerate the path of predictive analytics.

Prior to joining Semphonic, Hartsoe was the founder and CEO of Aspyro – an eBay analytics company. In addition, Hartsoe co-founded iSyndicate in San Francisco, which was a venture-backed marketplace that sold digital content to Fortune 500 corporations from media publishers. While in this role, Hartsoe led three international offices, and was responsible for launching iSyndicate’s first European office in London.

Hartsoe has appeared on programs such as CNN Europe, CNBC Europe, NPR’s Real Computing, and spoken at eBay Live, Internet Content West and Internet World. Outside work, she has climbed the Great Wall of China in 2008, scaled Mt. Kilimanjaro in 2000 and biked across the USA in 2002.

Follow Cardinal Path:

Twitter: @CardinalPath




About Cardinal Path:

As a premier, independent digital data analytics firm in North America and a leading global reseller of Google Analytics Premium, Cardinal Path works with the world’s most prominent companies to create, implement and action their advanced analytics and data strategies. Known for its proprietary Online Analytics Maturity Model, a framework for assessing organization-wide analytics maturity, Cardinal Path is comprised of dedicated teams of passionate, award winning analysts, statisticians, academics, developers, and some of the top minds in the digital marketing space. Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision making that creates sustainable growth.


Follow Cardinal Path

View Press Releases Archive


Tabitha Dosch, Cardinal Path