Cardinal Path’s executive leadership team comprises some of the marketing analytics industry’s top minds - true thought leaders who have empowered hundreds of thousands of marketers to use data to grow their business. They are routinely sought-out by leading brands to help them turn the corner on digital transformation.
Corey Koberg, Co-CEO, Cardinal Path
Corey is a co-founder of Cardinal Path and in his capacity as co-CEO, he oversees the analysis, data science, media, and product development teams.
As a recognized thought leader and keynote speaker, Corey has educated tens of thousands of marketers in online marketing measurement, statistical analysis, and optimization. He is the author of Display Advertising: An Hour A Day (Wiley, 2012) as well as the Lynda.com Advanced Google Analytics and Google Tag Manager series.
As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization.
Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser
Alex Langshur, Co-CEO, Cardinal Path
Alex is one of the original co-founders of Cardinal Path and has helped to lead the company from its inception to the modern-day analytics consulting firm it is today.
As Co-CEO Alex is focused on company culture, client services excellence, and thought leadership to deliver around-the-corner understanding that marketers need.
He is routinely called upon by CMOs, CEOs, and Boards of Fortune 1000 brands to help them navigate the world of data-driven marketing.
A well-known author and digital marketing evangelist, Alex has a unique ability to turn complex analytics concepts into actions that lead to obvious business value.
He is also the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program. He is a frequent speaker at conferences and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and more.