Cardinal Path’s executive leadership team comprises some of the marketing analytics industry’s top minds - true thought leaders who have empowered hundreds of thousands of marketers to use data to grow their business. They are routinely sought-out by leading brands to help them turn the corner on digital transformation.
Corey Koberg, Co-CEO, Cardinal Path
Corey is a co-founder of Cardinal Path and in his capacity as co-CEO, he oversees the analysis, data science, media, and product development teams.
As a recognized thought leader and keynote speaker, Corey has educated tens of thousands of marketers in online marketing measurement, statistical analysis, and optimization. He is the author of Display Advertising: An Hour A Day (Wiley, 2012) as well as the Lynda.com Advanced Google Analytics and Google Tag Manager series.
As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization.
Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser
Alex Langshur, Co-CEO, Cardinal Path
Alex is one of the original co-founders of Cardinal Path and has helped to lead the company from its inception to the modern-day analytics consulting firm it is today.
As Co-CEO Alex is focused on company culture, client services excellence, and thought leadership to deliver around-the-corner understanding that marketers need.
He is routinely called upon by CMOs, CEOs, and Boards of Fortune 1000 brands to help them navigate the world of data-driven marketing.
A well-known author and digital marketing evangelist, Alex has a unique ability to turn complex analytics concepts into actions that lead to obvious business value.
He is also the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program. He is a frequent speaker at conferences and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and more.
David Eckman, Chief Analytics Officer, Cardinal Path
Dave is a founding Partner of Cardinal Path and oversees the firm’s analytics practice across marketing technology and the Analysis & Insights, Digital Marketing, and Data Science Practices.
His oversight on work with clients including Electronic Arts, Visa, Trader and YouTube has included the design of efficient and cost-effective measurement solutions with demonstrable business outcomes.
Throughout his career, Dave has kept the company apace with advances in the industry and technology amidst fast-changing data and analytics ecosystems.
As a frequent speaker and educator, Dave serves as a mentor for the many rising talents across Cardinal Path, helping them to quickly navigate the vast collective experience of the firm and bring the sum of its parts forward into client engagements.
Dave’s educational background includes a Bachelor of Commerce from the University of Victoria’s School of Business and a Certificate in Multimedia Studies from the UBC Continuing Studies program.
Greg Dos Santos, Chief Financial Officer, Cardinal Path
Greg has led Cardinal Path through its growth over the past 8 years, leading M&A and establishing a culture of financial and operational excellence that aligns with Cardinal Path's approach to all aspects of business.
A creative, analytical and operationally-minded Chartered Professional Accountant, he brings over fifteen years of professional experience in building, leading and managing teams in both public and private companies.
Greg works closely with the Executive Team to formulate the strategic vision of Cardinal Path, lay out its financial road map, key operating metrics, talent strategy and builds tools and processes to ensure timely financial reporting in support of critical management decisions.
Previously, Greg articled with KPMG and later moved overseas to manage the finance and operations of private companies. Upon his return to Canada, he accepted a role as a Director of Finance with a publicly listed software company and went on to become the VP Finance for Blast Radius, where he led the finance team in Europe and North America. He is a business graduate from Simon Fraser University.