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Making Data Actionable by Using Segments

MAKING DATA ACTIONABLE BY USING SEGMENTS

MAKING DATA ACTIONABLE BY USING SEGMENTSCardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards provides an introduction to looking at data and taking action on it through segmentation in his latest ClickZ article.  Andrew illustrates the use of segmentation and remarketing to reach an ecommerce website visitor who places something in his checkout cart but leaves before purchasing.

Check out our on-demand webinar for more easy and powerful segmentation hacks with Google Analytics.

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