Reading Time: 2 minutesThe rise of browser-based Opt-Out Preference Signals (yes, OOPS) is quietly reshaping online consent experiences. Also known as Universal Opt-Out Mechanisms (UOOMs), these signals help

Reading Time: < 1 minuteWe’re proud to announce that Merkle has been honored as the Leading Solution Partner in the Americas by Contentsquare, a recognition that celebrates our deep

Reading Time: 3 minutesAmplitude is one of the most powerful tools available for understanding and improving the customer experience. It helps businesses move beyond simple reporting and into

Reading Time: 5 minutesAI features in paid media are continuing to become the norm; and leveraging AI features is a key advantage in a growing and competitive advertising

Reading Time: 2 minutesAre you questioning why your Google Analytics data isn’t driving a noticeable return on investment? You’ve done the basics: set up Google Analytics, tagged events,

Reading Time: 2 minutesGoogle’s recommended AI referrer custom channel rules are a necessary evolution in analytics to better align with how users are discovering content with AI-assisted browsing.

Reading Time: 4 minutesAre you in control of your data, or is it controlling you? Businesses are drowning in data, chasing machine learning trends without extracting real value.

Reading Time: 2 minutesShifting from Ranking to Discovery Search is changing. As SEOs, we’ve said that many times over the years as Google and other search engines evolved

Reading Time: 3 minutesAmplitude has officially launched one of the most exciting innovations in digital intelligence: Amplitude AI Agents—autonomous AI assistants that don’t just report on, or analyze

Reading Time: 3 minutesDigital teams today face an avalanche of user data and complex customer journeys across web and mobile. Traditional analytics tools often fall short, requiring hours

Reading Time: 3 minutesIn today’s data-driven world, ensuring that data is ingested, transformed, and delivered efficiently is critical for business operations. A well-designed CI/CD (Continuous Integration/Continuous Deployment) pipeline

Reading Time: 2 minutesGoogle announced in late April that it will not move forward with creating an in-browser cookie consent tool in its industry-leading web browser, Chrome, officially

Reading Time: 4 minutesRethinking the Customer Data Platform Customer Data Platforms (CDPs) were built to bring all your customer data together so you could personalize experiences and improve

Reading Time: 2 minutesMost analytics programs begin with foundational platforms like Google Analytics or Adobe Analytics. These tools are powerful, providing teams with valuable quantitative data-tracking page visits,

Reading Time: 2 minutesIn our previous post, we covered why custom metrics in GA matter and how to set them up. Now, let’s explore best practices for getting

Reading Time: 2 minutesIn today’s fast-paced digital world, marketing and product teams don’t just need data—they need answers, fast. While dashboards and reports can tell you what users

Reading Time: 3 minutesIn Part 1, we explored why AutoML is essential for modern marketing and how it enhances Google Analytics insights to drive smarter conversions. Now, in

Reading Time: 3 minutesIn today’s fast-evolving digital learning landscape, keeping students engaged and ensuring course completion are top priorities. Whether you’re running an EdTech platform, corporate training program,

Reading Time: 2 minutesPredicting conversions is no longer optional Businesses relying only on historical data for marketing decisions risk falling behind. AI-driven predictive analytics is now essential for

Reading Time: 2 minutesUnlocking the Full Potential of GA4 with Custom Metrics Google Analytics (GA4) is packed with powerful built-in metrics, but to truly maximize its value, businesses